SiteGround Blog

If you’re running a service business and managing client websites across multiple projects, your choice of hosting partner becomes crucial, as it can make or break your process. Different dashboards for every task. Inconsistent site speed. Slow support responses. Every client update takes twice as long as it should.

That’s where Max Narelik found himself in 2019 with TheAD, his digital marketing agency in Sydney. Then he switched to SiteGround—and stopped fighting his hosting setup.

The small team doing everything

Max has spent more than 20 years in digital advertising and marketing. His agency serves businesses across Australia: from bakeries to major construction companies and everyone in between. Companies that need marketing expertise but can’t justify a full-time department.

“We’re going to provide on-demand marketing services for the companies who do not have a budget or ability to have the full marketing department within their company,” 

Sound familiar? If you’re running a similar operation, you know the drill. TheAD handles everything in-house with a small team. 

1. It starts with positioning and branding—logo design and brand identity. 
2. Then websites and social media creatives. Traditional advertising like cinema, radio, billboards, and bus stops. Photo and video production—all done in-house. 
3. Then the active stage: SEO and Google Ads. YouTube ads, social media management, ongoing technical support.

“We’ve got everything under one roof. We can deliver relatively seamlessly, consistent with the idea from brand identity to the idea of creative, idea of advertising, to delivery to photography, videography, then to manage the actual campaign itself.”

The tricky part: every client is different.

“You have to research the competitors, you have to research the target audience, you have to research the point of difference. None of them is the same as the other.”

With this many moving parts across different industries, you need tools that save time, not waste it.

The switch to SiteGround

Max had tried other hosting services before. The problem? When you’re running SEO campaigns for clients, slow site speed kills your results. And logging into different dashboards just to update client sites adds up fast.

In 2019, Max needed three specific things: 

1. Managing multiple sites from one place 
2. Speed that actually helps rankings 
3. Pricing that makes sense for an agency

 And SiteGround delivered them.

“With SiteGround, it was easy to manage the multiple sites, speed, and the price as well,” Max recalls. “It was way easier to manage our client sites, to be honest.”

The migration? Simple.

“For us, it’s super easy, and it’s getting easier”

The features that matter

When you’re choosing hosting for client work, some features sound good on paper but don’t move the needle. Here’s what actually makes a difference day-to-day.

Speed that affects rankings

When you’re optimizing client sites, you’re probably targeting similar benchmarks.

“We’re doing SEO, so site speed is important for us.”

If you’re running SEO campaigns, you know this matters. That’s often the difference between ranking on page one versus page two for clients.

Usability that saves time

“The ease of use is crucial, because there’s a lot of requests. We have to go and change a lot of things. Usability is important.”

When clients need quick updates—and they always do—you need a system that doesn’t fight you. TheAD uses managed hosting for WordPress on SiteGround as their standard. No complicated builders, just a clean, fast system.

When something does go wrong?

“SiteGround support is quite good. We got a nice confident reply within a timely manner. That’s all we need.”

The real reason agencies stick with SiteGround

You’ve probably been there: a client calls with a site issue, and you’re scrambling through unfamiliar documentation or waiting on support.

After six years with managed WordPress hosting for client sites, Max has eliminated that problem.

“SiteGround is the way to go. This is the only place for you to use as a hosting,” 

Deep platform knowledge means faster fixes. When clients have issues, his team already knows the solution—no hunting through forums or waiting on callbacks.

“We’re super familiar with SiteGround’s system. And if customers have an issue, they’re going to come back to us. When the customer comes back to us, we know how to suggest to them what to do.”

The math is simple: faster troubleshooting means lower client costs and more time for billable work. Platform familiarity isn’t just convenient—it’s profitable.

Growing through good work

Max’s hosting choice wasn’t just about technical features—it supports his entire business philosophy. If you’ve ever felt pressure to lock clients into long-term contracts, his approach might resonate with you.

Here’s his philosophy: no lock-in contracts. No hard selling. Just build great websites that do the talking for you. When potential clients land on a site, they should get their questions answered and start building trust before they ever pick up the phone.

Sound idealistic? Maybe. But it works—especially in a tight-knit market like Sydney where your reputation travels fast. Do good work, and people remember. Mess up, and they remember that too.

Most of Max’s new business comes through referrals and word-of-mouth. The SEO work delivers steady growth across different client industries. Some grow faster than others, but the trajectory stays consistent.

When your business model depends on your work speaking for itself, your hosting can’t be the thing that lets clients down.

Less time on hosting, more time on clients with SiteGround

When you can hit 90%+ speed scores, manage all your client sites from one place, and get support that responds when you need it—you spend less time troubleshooting and more time on billable work.If your current hosting creates more problems than it solves, you’re not alone. Agencies managing multiple client sites need hosting that scales without adding complexity.

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For photographers, designers, artists, and creative entrepreneurs, a portfolio website isn’t just nice to have — it’s pivotal for your career. It’s where potential clients discover your work, where you showcase your best projects, and where first impressions either open doors or close them.

As a Los Angeles-based tour, live music, and portrait photographer working with major artists like Coldplay, Anna Lee needed a website that matched the caliber of her work. Instead, she spent over a decade fighting with hosting that held her back at every turn.

The shift to SiteGround didn’t just solve technical problems. It removed barriers that were quietly hindering growth, productivity, and professional confidence.

The problem with “just any hosting would do” 

By 2020, when Anna planned a complete website redesign, the limitations became impossible to ignore. 

“The process of improving my website was always frustrating. I would call their customer service with an issue, then leave without any real solution, while always being talked into buying more products and services.”

• Slow performance undermining professional credibility
• Unresponsive WordPress backend that made every task tedious
• Confusing interface that required exceptional technical knowledge
• Unhelpful support that prioritized upselling over problem-solving

“I knew that I wanted to overhaul the infrastructure at the hosting level. I knew I needed a better option that was more WordPress-friendly.”

The vision for her new portfolio required a foundation that could actually support it — specifically, hosting optimized for WordPress and built with creative professionals in mind.

The SiteGround switch: removing barriers to growth

Anna’s decision to switch came through a recommendation from a website building coach specializing in helping creative professionals establish their online presence. SiteGround was her consistent recommendation for WordPress sites — backed by research showing it as the preferred choice for users prioritizing performance without complexity.

Stress-free migration

Website migration can feel like a daunting process to most people, especially after a decade with the same provider. However, it doesn’t have to be.

For Anna, clear documentation replaced guesswork and timely, reliable support eliminated the anxiety of going through the process alone, without a high level of technical expertise. 

“Migrating is always intimidating, but it went so much more smoothly than I expected. SiteGround’s articles were very helpful resources to walk me through the process and what to expect.”

Moving at the right speed

The speed difference was undeniable from day one. Not just faster page loads for visitors, but instant responsiveness throughout the WordPress backend.

“The main difference I noticed was speed. I could tell right away. Especially with back-end WordPress loading.”

This allowed Anna to seamlessly organize her work, manage workshop information, and set up a functioning contact form that connects her with the right people — ultimately turning her website into a central hub of information about her business.

Intuitive site management

SiteGround’s Site Tools transformed Anna’s hosting experience making navigation intuitive and processes — easy to go through and complete.

“The hosting level navigation is very clear and easy.”

For creative professionals without technical backgrounds, this clarity matters the most. You can manage your portfolio confidently, make updates independently, and solve basic issues without requiring support intervention. The interface becomes a tool that serves you, rather than a puzzle to solve.

Support that actually solves problems

The contrast in customer service revealed what genuine support looks like.

After switching to SiteGround, Anna’s conversations with customer service representatives focused on solving problems, not selling add-ons. The support team provided real help during migration and beyond, without aggressive upselling tactics. 

“The support team is helpful, and I don’t end up spending more money on ‘solutions’ after communicating with them.”

Daily peace of mind

Knowing the website functions properly, loads quickly, and stays secure eliminates a constant source of background stress. For someone traveling for work and managing multiple projects at once, this peace of mind frees mental energy for what actually matters — creating exceptional work and growing the business.

“Having a functional website that I’m proud of allows me to share my work professionally, and this, no doubt, leads to more opportunities as a result of a beautiful portfolio.”

The right hosting choice for creative professionals 

After over a decade with underperforming hosting providers, and the transformation that followed the switch to SiteGround, Anna’s perspective is clear:

“When it comes to website hosting, I always recommend SiteGround, as it’s such a positive contrast to my previous experiences. “

Better hosting is the foundation that allows you to spend less time fighting technology and more time doing meaningful work.

SiteGround has become that foundation for many entrepreneurs and creative professionals — because it understands what they actually need and delivers it without complexity or compromise. 

If you need help on choosing the right hosting provider for your website or project, this is a helpful guide on how to choose the right hosting partner. 

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You know that sinking feeling when a client messages you on a Saturday night saying their website is down? Or when you log in Monday morning to find three client sites have been hacked over the weekend?

That was life for a freelance web and UI/UX designer and illustrator Gellert Geszvein who runs AntaresArts.com – until switching to SiteGround changed everything.

The Moment Hosting Problems Outgrew the Business

Most freelancers follow the same path. You start with a few projects, teach yourself as you go, take on clients when they come. For years, it’s manageable – maybe a handful of sites to maintain, occasional updates, nothing too complicated.

Then things shift. The client list grows. Each new project means another website to maintain, another domain to manage, another hosting account to worry about. When you’re the one responsible for keeping everything running, every server issue becomes your problem to solve.

For Gellert, the turning point came when he and his family launched Sunnyhelps.com – an ecommerce site selling visual schedules and learning tools for toddlers and neurodivergent children. Suddenly he wasn’t just building sites for clients anymore. He was running his own online business, dealing with orders and customers and inventory, while still managing his client work.

“There are so many things we have to micromanage: orders, customer messages, new products, marketing activities. The server things shouldn’t be one of them.”

But server problems were exactly what he spent his time managing. And every hour fixing hosting issues was an hour not spent on actual client work or growing the business.

The Endless Hosting Shuffle

You know what nobody puts on their portfolio? The hosting shuffle. You start with one provider, things break, so you switch to another one your client swears by. Then that one has issues. So you try another.

“I have worked with almost every major hosting provider in the past and numerous smaller ones from Europe and North America. The experience was never flawless and I never felt like I had arrived and could forget about the servers. I spent years searching and trying.”

The problems never really changed:

• Support was nearly impossible to reach. Getting through could take an hour. Sometimes multiple attempts just to reach someone. Then you’d explain the issue, wait, explain it again to someone else, wait more. Meanwhile, your client’s business was offline.
• Sites broke without warning. An update would push through, and suddenly a site wouldn’t load. Or a backup restore would fail. Or a domain connection would drop. Never at convenient times.

Every incident cost billable hours. Time Gellert couldn’t bill for, time his clients lost, time that should have gone into actual design work or growing his business.

“It was very difficult to contact support, took a long time to get through, and in many cases it took several attempts. This meant a lot of inconvenience and wasted time for me and for my customers.”

When you’re building a reputation as someone clients can rely on, unreliable hosting becomes your problem. Customers don’t distinguish between a hosting failure and your failure – it all reflects on you.

Website Security – the Hosting Issue You Can’t Ignore

The hosting shuffle might have continued indefinitely – annoying but manageable – except for one thing: security breaches.

If you’ve ever had a client site get hacked, you know the panic. The emergency calls, the scramble to restore backups, the explanations to angry clients. Now imagine that happening repeatedly across multiple sites, despite every protection plugin and security solution you can find.

For clients running actual businesses – ecommerce sites processing transactions, service companies managing customer data, agencies with reputations on the line – these attacks aren’t just technical inconveniences. They threaten revenue, destroy customer trust, and can shut down operations entirely.

That’s when one of Gellert’s clients mentioned SiteGround Web Hosting. After researching the platform, Gellert decided to move the most vulnerable sites to more secure infrastructure. At that point, he’d tried everything else.

The expectation was straightforward: fix the security problem. Nothing more.

What happened went beyond that.

The SiteGround Difference

Migrating the website to SiteGround did solve the hacking problem. But it also fixed issues Gellert had spent years accepting as “just how hosting works.”

The Attacks Stopped. Completely.

Not “reduced” or “mostly prevented.” Zero successful hacking incidents since transferring to SiteGround. The security crisis that had driven the switch simply stopped being an issue. SiteGround’s security system handled threats automatically in the background – without Gellert needing to manage any of it.

Site Management Finally Made Sense

This part was unexpected. After years of wrestling with clunky control panels and unclear interfaces, Site Tools – SiteGround’s website management interface – actually made sense.

“The Site Tools user interface is so easy to use yet comprehensive that I can easily do anything. Somehow all the features are right where I would look for them and as easy to use as can be.”

Coming from someone who designs UI/UX professionally, that’s not a casual observation. Site Tools demonstrated how website management should work – intuitive enough for beginners, comprehensive enough for professionals.

PHP updates happened instantly. New site setups ran smoothly. Domain configurations worked on the first try. The technical tasks that used to require support tickets or hours of troubleshooting just worked.

Support Stopped Being Necessary

Here’s the most unexpected part: 

“I have never had to use SiteGround support, ever!”

Over eight years, Gellert has done full website resets, complex database work, site migrations between servers, and multiple domain changes. Never once needed to contact support.

When he did need guidance on specific technical configurations, SiteGround’s documentation (the knowledge base and tutorials) had clear, current instructions. The articles were actually useful – written by people who understood the technical problems he needed to solve.

The value of a support system, it turns out, isn’t just about having someone available when things break. It’s about building a platform that rarely breaks in the first place.

The Invisible Business Win

There’s a business impact here that’s hard to put in a spreadsheet but impossible to ignore.For any client site hosted on SiteGround, server management disappeared from Gellert’s mental task list. Setting up domains, configuring email accounts, managing SSL certificates – all of it became fast and forgettable in the best possible way. These things worked, then faded into the background where infrastructure belongs.

“SiteGround saves a lot of time and effort whether I’m looking at it from my clients’ side or as a service provider.”

The constant low-grade anxiety – “what’s going to break this week?” – was gone. That mental bandwidth freed up actually mattered. More focus on design work. More capacity for new client projects. More energy for growing both AntaresArts and Sunnyhelps without worrying about adding technical liability with every new site.

That’s the transformation that doesn’t show up in feature comparison charts.

What This Means for Freelancers and Business Owners

Eight years in, Gellert hasn’t looked back. No emergency switches when something breaks. No reason to look elsewhere.

He recommends SiteGround Web Hosting to every new client now – not because he’s selling it, but because he’s tested nearly every alternative and knows what they cost in time, stress, and lost weekends.

• For freelancers managing multiple client sites like Gellert does, reliable hosting means spending time on billable work instead of emergency fixes. 
• For business owners running their own sites while juggling client work, it means reclaiming the hours that used to disappear into troubleshooting. 

Nobody starts a business thinking “I can’t wait to spend my evenings troubleshooting server issues.” But somehow that’s where a lot of us end up.

Unless your hosting just works. Then you get to do what you actually signed up for: building, creating, growing. Join millions of businesses doing just that with SiteGround.

Running a web agency on referrals alone sounds perfect, right? No ad spend eating into your business margins. Clients who trust you and who you actually know. Growth that feels organic and sustainable.

But here is the thing: referral-based growth is fragile. One site goes down during a client’s critical moment, and suddenly your reputation takes the hit. Your setup that worked fine for five clients suddenly struggles with fifteen. Two or three failures, and the referrals stop coming. 

For Tyler Voase and his consultancy Nexus Lean, these stakes carried extra weight. His clients weren’t typical agency customers—they were people from disadvantaged backgrounds rebuilding their lives through entrepreneurship. When a website goes down for them, it’s not just lost revenue. It’s a setback that can derail everything they’re working towards.

The Hosting Decision That Makes or Breaks Referrals

Tyler’s portfolio grew entirely through word-of-mouth. Zero paid advertising. Every new client came because an existing client’s business actually worked.

“I’ve never run any paid ads. It’s all been organic. I love to engage and build—that’s the fun part for me.”

That model only scales when your hosting partner can keep up with your growth. 

SiteGround’s reliability made it possible for Tyler to take on clients who need education and hands-on support—the kind of work that requires trust—without worrying that technical failures would undermine everything.

“A good host could be the difference between somebody paying you money and not paying you money.”

In 15 months, Tyler scaled from only 2 clients to 39 active websites—every single one through word-of-mouth. That kind of growth only works when your technical foundation holds. This is how reliable WordPress hosting became the difference between managing chaos and confidently scaling a mission that matters.

From Personal Experience to Purpose

Tyler’s background wasn’t typical for an agency owner. Growing up in a challenging household gave him a different perspective on what people need when they’re trying to rebuild.

Sales became his strength. Before working for himself, Tyler spent years in sales roles, developing skills that would later drive his consulting work. When he finally started his agency, he didn’t have much—but he knew he wanted to build something that mattered.

His focus on helping disadvantaged communities happened organically. The early days were lean. Working with clients who couldn’t afford mistakes, learning web development as he went, running a business on tight margins—one hosting failure could mean someone giving up on their fresh start entirely.

“When I first started, I had this idea of an agency. I’ll find clients who are going to pay me thousands and thousands. But that doesn’t scratch the itch I have. I fell into a niche of people who needed the help rather than wanted the help.”

The Roadblocks That Stop Most Agencies Cold

If you’re running an agency—especially if you’re learning as you go—these challenges might sound familiar:

• You’re not a developer, but you’re expected to solve technical problems. Tyler wasn’t a coder. He was a business guy who learned websites out of necessity. Managing 30+ client sites without a technical background? That requires tools that actually make sense, not ones that demand a computer science degree.
• Support that wastes your time is support you can’t afford. When you’re juggling multiple client sites, waiting hours for help isn’t just frustrating—it’s losing you money.

“With other hosting companies, if you need help with something, they make it so difficult to just get something quick.” 

Recognize that frustration?

• Every decision feels high-stakes when you’re running lean. When Tyler’s hosting renewal with his previous provider came up, he was at a crossroads many agency owners face: Do you cut corners to save money, or do you invest in reliability your clients depend on? For Tyler, cutting corners on hosting meant cutting corners on his clients’ success.
• Your clients can’t afford your technical failures. Whether you’re working with startups, small businesses, or people rebuilding their lives, downtime isn’t just inconvenient—it’s revenue lost and trust broken.

SiteGround: The Safety Net That Never Failed

When you’re managing multiple client sites, your hosting needs to work as hard as you do. Tyler found that in SiteGround.

Tools That Don’t Require a Manual

If you’ve ever struggled with cPanel, you’ll appreciate what Tyler discovered in Site Tools. For someone managing 30+ websites without a technical background, the difference was immediate.

“It’s really nice being able to look at analytics all within the Site Tools section. Even if you’ve got 30 websites, you can go between them really easily and just go through the traffic. The built-in metrics and analytics—that’s super helpful.”

The best part? His clients could navigate it too. No more hand-holding through basic tasks.

Backups That Save Entire Projects

Here’s a scenario every agency owner dreads: You update a plugin, and suddenly half the site’s functionality disappears. Now what?

For Tyler, this wasn’t hypothetical.

“I’ve made a change to plugins, and suddenly half the functionality is completely gone. I hadn’t made any backups. But then I realized—SiteGround has regular backups made automatically.”

This automatic daily backup service has saved Tyler from recreating entire projects multiple times. When you’re learning on the job with clients who can’t afford mistakes, that’s not just convenient—it’s business-saving.

“There’s been times where you guys have completely saved me having to recreate like seven pages of a website because of my own mistake. Little things like that—the security features, the Optimizer that SiteGround puts on all their websites, the WebP converter for images. There’s so many extra steps that SiteGround takes that separate them from the competition.”

Support That Actually Supports

You know what’s better than support that solves your problem? Support that shows you how to solve it yourself next time.

When Tyler hit an SSL issue he couldn’t figure out, SiteGround’s approach surprised him:

“The guy was just like, ‘Yeah, give me two minutes.’ Not only did he fix it for me, he also taught me how to fix it in the future. That’s when someone goes above and beyond.”

This approach mattered enormously to Tyler and it wasn’t just about hosting.

“There isn’t another service provider that I pay for—there isn’t a better company than SiteGround that I’ve used.”

When Your Hosting Matches Your Ambition

When your hosting infrastructure works, you stop firefighting and start building. Tyler’s journey shows what you can achieve when technical failures stop holding you back. 

His client results tell the story: One clinic increased revenue by 268%, collected over 133 five-star reviews in months, and now appears in ChatGPT search results—not just Google—attracting higher-value clients who find them through AI-powered search. Another eliminated nearly £5,000 in platform fees by bringing ticketing in-house, sold 1,600+ tickets generating £45,000 in revenue, and landed a partnership with Nike.

“That Nike partnership—that’s probably the biggest work I’ve done. We built the booking system, the email capture, everything in-house.”

These aren’t outliers. They’re what happens when an agency can focus on client success instead of technical problems.

3 Lessons From Tyler’s Journey

Tyler shares what he’s learned building a business that matters:

1. Admit What You Don’t Know

Early on, Tyler did what a lot of new business owners do—he pretended he had all the answers. Clients would call asking if he could deliver something, and he’d immediately say yes without knowing if it was possible. The result? He’d end up looking foolish when he couldn’t deliver.

“Don’t be embarrassed to admit you don’t know things. At the very start, clients would ask, ‘Can we do this?’ And I’d just say, ‘Yeah, of course I can’—without actually knowing if I could.”

His advice now: abandon the notion that you know everything. Start from scratch. If you have questions, ask.

2. Care About What You’re Doing

Tyler’s definition of success isn’t measured in revenue alone. He believes that if you only chase money and fall short of your financial goals, you’ll always feel unsuccessful. But if you genuinely want to help people—whether that’s through creative work, business growth, or transformation—helping even one person means you’ve done well.

“Be violently committed to what you’re doing. Care about what you’re doing. If you care, you will do well.”

That commitment shows. It’s what turns clients into advocates and builds the kind of reputation that brings referrals without advertising.

3. Choose Partners Who Support Your Mission

Tyler knows that choosing the wrong partners can sink a mission. You need people who understand what’s at stake—where quality isn’t negotiable and reliability matters more than a low price tag.

“SiteGround is the perfect middle ground. You’re not super expensive in the grand scheme of things, but the service, delivery, and quality are exceptional.”

Whether you’re serving clients rebuilding their lives, creative agencies launching campaigns, or startups racing to market—technical failures aren’t just inconveniences. They’re reputation risks that can stop referrals cold. That’s why choosing partners who understand the stakes matters. Tyler chose SiteGround—the partner who gets it.

When Your Agency Needs Infrastructure That Keeps Up

Tyler’s growth shows what becomes possible when you can stop worrying about whether your hosting will hold up and focus on the work that actually matters—whether that’s serving disadvantaged communities, scaling your creative agency, or building something that makes a difference.

The technical stuff should be the easy part. Your hosting should work so well you forget it’s there.

Ready to build something that matters? Join the businesses who’ve chosen SiteGround WordPress Hosting to handle the tech while they focus on changing lives—because when your hosting just works, you get to focus on what drives you.

It’s similar to every small business story. You start out doing something you love. Maybe you’re selling products, offering services, or simply sharing your craft or expertise online or offline. But somewhere along the way, you ask yourself, “Could this be a real business? And if so, what more can I do to help it grow and thrive?”

That’s exactly where Jessica and Aaron Randhawa found themselves in 2016 with their food blog, The Forked Spoon.

The Turning Point Every Business Owner Faces

Jessica started her blog on the free Blogger platform back in 2011 as a simple way to share family travels. Her space gradually transformed into a collection of personal stories mixed with food recipes. She moved to Squarespace, and for years, it stayed that way – a hobby, something she did out of passion. She earned a bit from brand sponsorships, but nothing significant.

Then one day, a fellow blogger shared their monthly income figures. The numbers stunned Jessica. She turned to her husband Aaron and asked a question you might be asking yourself right now: “What would it take to turn this into a real business?”

The Squarespace Bottleneck

In 2017, following that eye-opening conversation about successful blogging, Jessica and Aaron began to seriously evaluate their setup. Squarespace was holding them back in ways they hadn’t fully recognized.

“We decided to switch everything over to WordPress to focus more on SEO since Squarespace at the time wasn’t able to do much for SEO.” – Aaron Ranhawa

The problems were significant and multifaceted:

• SEO capabilities were virtually nonexistent
• Oversized images were killing performance
• Limited monetization potential
• Technical limitations prevented the kind of optimization they needed for serious traffic growth

“The site was slow. It was a hot mess. Our images were way too big and heavy, which Squarespace didn’t care about.” Aaron recalls.

Sound familiar?

The SiteGround Difference

In mid-2017, The Forked Spoon made the leap from Squarespace to WordPress hosting with SiteGround. By 2018, they were focusing heavily on SEO, optimizing existing content, improving site speed, and publishing consistently.

The results came faster than they expected.

“In 2018, after focusing on SEO and everything being on SiteGround and WordPress, we started seeing month-over-month growth of 40% starting from 30,000 visitors.” 

Within just one month, they qualified for Mediavine, an advertising network that required a minimum of 50,000 sessions at the time. They’d increased their traffic by nearly 70% in 30 days.

But that was just the beginning. By November 2019 – roughly two years after the migration – The Forked Spoon was attracting 2.5 million sessions per month. That’s an 80x increase from their starting point.

“I was like, why didn’t we do this sooner!? Imagine where we would be now!” Jessica says.

The results were in:

• Within 30 days: 70% increase in traffic, qualifying for premium ad networks
• Within 18 months: 2.5 million sessions per month
• Growth rate: 40% month-over-month for 18 consecutive months
• Overall result: An 80x traffic increase from their starting point

A Migration That’s Worth It

Infrastructure That Grows With You

No business owner should have to worry about whether their website hosting can handle their success. 

The Forked Spoon started on a basic SiteGround hosting plan and scaled to cloud hosting as their traffic exploded. Simply because SiteGround’s infrastructure is built to grow with you.

“We love having you guys utilize Google’s cloud as a backbone, it just never goes down,” Aaron explains.

The Uptime Factor

Just like for any online presence, so in the food blogging world, downtime is a constant concern. Community forums regularly fill with complaints about outages, power failures, and networking issues. During those crises, The Forked Spoon stayed live.That’s not just convenience—that’s revenue you’re capturing while others are losing it.

“We’re in a lot of communities online for food bloggers, and we always hear, ‘Is anybody else down? Is this company down?’ And with SiteGround, we’ve never heard any excuses. You guys are always up,” Aaron shares.

Jessica and Aaron admit they deliberately kept quiet about their hosting provider for years, treating it as a competitive advantage in an industry where uptime directly impacts revenue during peak traffic moments.

“Uptime is a huge thing in food blogging, and we’ve just kind of kept you guys in our pocket, been quiet about it to keep it as a competitive advantage.” – Aaron Randhawa

Website Management Tools That Actually Work 

Managing the technical side of a high-traffic blog requires tools that make your work easier, not more complicated. This was SiteGround’s thought behind Site Tools – their custom-built website control panel replacing traditional cPanel. 

And Aaron found it did streamline his daily workflow.

“Site Tools is way better than cPanel. So much more intuitive. It’s got everything we’ve ever needed. I love the simplicity, and it’s easy to get to.” 

You need to be able to manage your site quickly, especially in critical situations, so you can get back to running your business. When something goes wrong—a plugin breaks, an update causes issues—you can restore from SiteGround’s automated daily backups in minutes, not hours.

“Having everything automatically backed up on your servers… I’ve had to roll back plugin updates or all of a sudden, something’s wrong with WordPress, and had to roll back a WordPress update–it’s really easy to do that with SiteGround’s Site Tools.”

Support That Doesn’t Make You Wait

For Jessica and Aaron, who manage everything from recipe development to website maintenance, knowing help is available around the clock just gives them this extra layer of peace of mind. When you’re running a business by yourself or with a small team, you can’t afford to wait hours for technical support.

“Another thing we really like is the 24/7 support. It doesn’t matter what time of the day it is, I’m always going to be able to talk to somebody. I don’t think I’ve ever had to wait more than two minutes to get a hold of somebody on chat.”- Aaron Randhawa

The Investment That Actually Pays Off

When they first considered making the switch to WordPress hosting with SiteGround, the investment in changing platforms and the cost of managed hosting services gave them pause. When you’re evaluating hosting costs, it’s easy to focus on the monthly price. But here’s the real question: What’s the cost of staying where you are?

For The Forked Spoon, the leap they took in 2017 wasn’t just about changing hosting providers. It was about removing the technical barriers standing between them and their business goals.

And the return became clear quickly. Within weeks, they qualified for premium ad networks. Within months, their traffic had multiplied. Within two years, they were running a highly profitable digital business.

Eight Years And Counting

Since 2017, The Forked Spoon has remained with SiteGround. In an industry where business owners constantly chase better deals or performance promises, that loyalty tells you something.

“We’ve had no issues or reason to switch,” Jessica says simply.

That’s eight years without a single reason to look elsewhere. No downtime during crucial traffic spikes. No scrambling to find support during emergencies. No wondering if their infrastructure could handle their next growth phase.

Your Next Chapter Starts With a Decision

From a personal blog documenting travels to a food publication with 2.5 million monthly sessions, The Forked Spoon’s story shows what’s possible when technical limitations are removed. When you can stop worrying about whether your site will stay up and focus on what you do best.

Ready to remove the technical barriers holding your business back? Join thousands of entrepreneurs who’ve chosen SiteGround to power their growth—from your early days, to your days of glory, we grow with you.