Interview with Adam Warner, FooPlugins Founder On Business Challenges & Useful Tips

Adam Warner - FooPlugins
I met Adam W. Warner at Pressnomics conference this year. Almost from the very beginning he became a good friend who not only taught me the basics of golf, but helped me learn a lot about the WordPress community. As of recently, SiteGround and FooPlugins, Adam’s company, partnered because we like and respect each others’ work. FooPlugins is a place where you can find multiple useful plugins for WordPress, but the most popular one is FooBox Media Lightbox for which SiteGround customers now get 20% discount.

So, I asked Adam a few questions on his business tactics and for some useful tips based on his experience as an entrepreneur with a WordPress-centered business that could be valuable to anyone who has their own online project.

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The challenges of the successful business growth – A PressNomics Perspective

PressNomics 2013

If you have started a business around WordPress, you must have heard of PressNomics – the conference that helps people build businesses around WordPress. If you have no idea what that is, read on because the lessons learnt on that conference that I want to share with you are valid for every business in its early growth stages.

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SPAM? Who said SPAM?

You do know what spam is, right? Well, if you don’t – open your email. I am sure you will find out a dozen emails there, that you did not request to receive and don’t have ANY idea who their sender is. They are annoying, irritating and can drive you crazy with their high volume – that is SPAM.

So, how do you fight SPAM? Well, there isn’t any universal method that can get rid of ALL the Spam you receive. However, there are some things you can do. And certainly, there are some things your email provider can do to prevent SPAM emails being received by YOU, the End User.

SiteGround as a web hosting provider aims to prevent most of the SPAM emails which are sent to or by our servers to reach their destination. At first, we do the common and obvious things:

  • We check the sender’s domain name and IP address versus several large RBL (Real-Time Blackhole List) lists. If we find out any of them is listed in any of the lists, we discard the email message.
  • We check if the message contains a valid ‘HELO’ request. By RFC (Request For Comments) definition, each email client should start the email communication with a ‘HELO’ request. If no such are present, we ban them.
  • We check in an internal database if the IP address of the sender or the domain name of the email has tried to send too many emails for a short period of time. If it has, we discard the emails and send a warning message to the customer.
  • We screen each message and the sender’s address and identify it as spam.

So, let’s assume the email passes our phase-one checks. Then, it is relayed to the Spam Assasin (http://spamassassin.apache.org/) daemon which gives a SPAM score to each email. Emails with score lower than 7 are directly delivered to the customers’ mailbox. Emails with score higher than 7 might be flagged for a manual or automatic review by our internal in-house built systems or might be discarded.

If the email passes the Spam Assasin score system, it’s checked for bad attachments (for example .dll or .pif files – which may and will harm your computer) and is discarded if such are found.

We further check if the user trying to send emails to any of our servers is brute forcing email addresses and if we catch him to do that, we automatically discard the email. The same applies to a user trying to identify to the server with too many usernames and passwords for a certain period of time.

The latest addition to our Anti SPAM filters is an ACL (Access Control List) filter which denies sending emails from a spoofed domain name. This means that if you, for example, host the domain name yourdomainname.com” with us and “yourdomainname2.com” with another hosting company, you would not be able to send emails from the yourdomainname2.com” domain from any of the SiteGround servers.

With all that said you should already know that SiteGround has invested a lot of time and effort to build automatic systems to prevent SPAM. And we’ll keep doing more and more. Fighting spam is a continuous process and we make sure we stay ahead!

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