My First Work (& Kite Boarding) Week as CMO of SiteGround

IAIN CALVERT

Last week was my first as CMO of SiteGround. Joining a new company, I had to learn a lot: its history, goals, and challenges; business processes and everyday hacks. I wanted to become a real part of the organization and start contributing to its success as soon as possible. That said, I was expecting to spend my first week in meeting rooms and office tours. Oddly enough, I got to spend it on a Greek island instead, where my team-to-be was working remotely and learning to kiteboard. Ultimately, we all got back with a lot more than new surf skills and a suntan. Here is what my first week taught me about the company, and about working and managing a diverse team in a new field.

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