{"id":18311,"date":"2025-07-17T11:33:37","date_gmt":"2025-07-17T11:33:37","guid":{"rendered":"https:\/\/newblog.siteground.com\/es\/?p=18311"},"modified":"2026-07-30T11:26:56","modified_gmt":"2026-07-30T11:26:56","slug":"controles-estilo-integracion-email-marketing","status":"publish","type":"post","link":"https:\/\/www.siteground.es\/blog\/controles-estilo-integracion-email-marketing\/","title":{"rendered":"M\u00e1s controles de estilo e integraci\u00f3n de Email Marketing: actualizaciones del Website Builder"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/static-blog.siteground.com\/wp-content\/uploads\/sites\/4\/2025\/07\/header_ES-1024x512.jpg\" alt=\"\" class=\"wp-image-18313\"\/><\/figure>\n\n\n\n<p>Tu sitio web es el punto de partida de tu negocio. Pero convertirlo en una herramienta de crecimiento significa ayudar a tus visitantes a actuar y darles un motivo para mantenerse en contacto.<\/p>\n\n\n\n<p>La \u00faltima versi\u00f3n de <a href=\"https:\/\/www.siteground.es\/website-builder\" target=\"_blank\" rel=\"noreferrer noopener\">Website Builder<\/a> ofrece actualizaciones que te ayudan a lograr ambas cosas. Con nuevos controles de estilo e integraci\u00f3n perfecta con <a href=\"https:\/\/www.siteground.es\/email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">SiteGround Email Marketing<\/a>, es m\u00e1s f\u00e1cil captar la atenci\u00f3n y construir relaciones duraderas directamente desde tu sitio web.<\/p>\n\n\n\n<p>Aqu\u00ed te contamos las novedades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nuevas-opciones-de-estilo-de-texto-para-resaltar-mensajes-clave\"><span class=\"ez-toc-section\" id=\"Nuevas_opciones_de_estilo_de_texto_para_resaltar_mensajes_clave\"><\/span>Nuevas opciones de estilo de texto para resaltar mensajes clave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/static-blog.siteground.com\/wp-content\/uploads\/sites\/4\/2025\/07\/text_ES-1024x512.jpg\" alt=\"\" class=\"wp-image-18315\"\/><\/figure>\n\n\n\n<p>No todas las partes del contenido de tu sitio web tienen el mismo peso. Algunas palabras resaltan una caracter\u00edstica, otras llaman la atenci\u00f3n sobre un precio o un mensaje clave. Ahora tienes las herramientas para que estos elementos clave destaquen.<\/p>\n\n\n\n<p>Haz clic en cualquier palabra o frase y, desde la barra de herramientas flotante, cambia la fuente de una sola palabra, cambia las may\u00fasculas o a\u00f1ade color a las frases clave, todo ello sin perder de vista la secci\u00f3n que est\u00e1s editando. Este control preciso te ayuda a destacar lo m\u00e1s importante sin interrumpir el flujo de edici\u00f3n.<\/p>\n\n\n\n<p>Porque cuando las palabras adecuadas destacan, la gente comprende m\u00e1s r\u00e1pido y es m\u00e1s probable que act\u00faen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nuevos-controles-de-botones-para-generar-mas-clics\"><span class=\"ez-toc-section\" id=\"Nuevos_controles_de_botones_para_generar_mas_clics\"><\/span>Nuevos controles de botones para generar m\u00e1s clics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/static-blog.siteground.com\/wp-content\/uploads\/sites\/4\/2025\/07\/button_ES-1024x512.jpg\" alt=\"\" class=\"wp-image-18316\"\/><\/figure>\n\n\n\n<p>Adem\u00e1s de darle estilo a tus palabras, necesitas botones que impulsen la acci\u00f3n. Son uno de los elementos m\u00e1s importantes de tu sitio web, convirtiendo a los visitantes en clientes y a los lectores en suscriptores.<\/p>\n\n\n\n<p>Hasta ahora, tus botones segu\u00edan los estilos globales de tu sitio web, compartiendo los mismos colores de texto. Ahora puedes personalizar el estilo de tus botones de forma independiente, asign\u00e1ndoles colores y alineaciones personalizadas directamente durante la edici\u00f3n.<\/p>\n\n\n\n<p>Simplemente haz clic en un bot\u00f3n, abre la barra de herramientas contextual y cambia su color y posici\u00f3n sin salir de tu espacio de trabajo.<\/p>\n\n\n\n<p>De esta forma, tus acciones m\u00e1s importantes destacar\u00e1n en la p\u00e1gina, ayudando a los visitantes a saber exactamente d\u00f3nde hacer clic y generando mejores resultados para tu negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-selector-de-color-unificado-para-mantener-la-coherencia-del-diseno\"><span class=\"ez-toc-section\" id=\"Selector_de_color_unificado_para_mantener_la_coherencia_del_diseno\"><\/span>Selector de color unificado para mantener la coherencia del dise\u00f1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/static-blog.siteground.com\/wp-content\/uploads\/sites\/4\/2025\/07\/input_ES-1024x512.jpg\" alt=\"\" class=\"wp-image-18317\"\/><\/figure>\n\n\n\n<p>Ahora que puedes personalizar botones, texto y secciones individualmente, hemos logrado que el selector de colores sea uniforme en todas las paletas. Tu paleta global y los colores usados recientemente siempre estar\u00e1n a tu disposici\u00f3n, lo que te facilitar\u00e1 encontrar lo que es importante para tu negocio.<\/p>\n\n\n\n<p>Tendr\u00e1s mayor libertad creativa para destacar donde realmente importa, sin perder la consistencia que le da a tu sitio web un aspecto profesional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_integracion_de_SiteGround_Email_Marketing_te_ayuda_a_convertir_a_tus_visitantes_en_suscriptores\"><\/span>La integraci\u00f3n de SiteGround Email Marketing te ayuda a convertir a tus visitantes en suscriptores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/static-blog.siteground.com\/wp-content\/uploads\/sites\/4\/2025\/07\/email-1024x512.jpg\" alt=\"\" class=\"wp-image-18318\"\/><\/figure>\n\n\n\n<p>Puede que tu sitio web a\u00fan est\u00e9 en desarrollo, pero tarde o temprano, alguien lo descubrir\u00e1. Un visitante curioso o un futuro cliente. Cuando eso suceda, \u00bfestar\u00e1s listo para continuar la conversaci\u00f3n?<\/p>\n\n\n\n<p>Con nuestra nueva integraci\u00f3n de <a href=\"https:\/\/www.siteground.es\/email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">SiteGround Email Marketing<\/a>, no tienes que preocuparte por todo hoy. Simplemente a\u00f1ade un formulario de registro a tu sitio web y nosotros nos encargamos del resto. Recopilaremos suscriptores, los guardaremos en tu lista y te ayudaremos a enviar tu primer correo electr\u00f3nico con plantillas predise\u00f1adas y un asistente de escritura con IA integrado.<\/p>\n\n\n\n<p>Es la forma m\u00e1s f\u00e1cil y econ\u00f3mica de empezar con el email marketing y hacer crecer tu negocio directamente desde tu sitio web. SiteGround Email Marketing est\u00e1 disponible como plan de pago y totalmente integrado en tu cuenta de SiteGround, lo que facilita la configuraci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cambios_simples_que_marcan_una_gran_diferencia\"><\/span>Cambios simples que marcan una gran diferencia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Todas estas actualizaciones siguen la misma idea: hacer que tu Website Builder sea m\u00e1s potente sin complicaciones. Ya sea que personalices tu p\u00e1gina principal o perfecciones un sitio web m\u00e1s grande, te resultar\u00e1 m\u00e1s f\u00e1cil crear, editar e interactuar con tu audiencia.<\/p>\n\n\n\n<p>\u00a1No te pierdas las pr\u00f3ximas mejoras!<\/p>\n","protected":false},"excerpt":{"rendered":"Tu sitio web es el punto de partida de tu negocio. Pero convertirlo en una herramienta de crecimiento significa ayudar a tus visitantes a actuar y darles un motivo para mantenerse en contacto. La \u00faltima versi\u00f3n de Website Builder ofrece actualizaciones que te ayudan a lograr ambas cosas. Con nuevos controles de estilo e integraci\u00f3n&hellip;","protected":false},"author":111,"featured_media":18313,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533],"tags":[2782],"class_list":["post-18311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades-de-producto","tag-website-builder-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Builder de SiteGround: nuevo estilo de texto y Email Marketing<\/title>\n<meta name=\"description\" content=\"\u00a1Consigue m\u00e1s clics y suscriptores! Disfruta del nuevo estilo de texto, los botones personalizados y la integraci\u00f3n con SiteGround Email Marketing para impulsar las conversiones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newblog.siteground.com\/es\/controles-estilo-integracion-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s controles de estilo e integraci\u00f3n de Email Marketing: actualizaciones del Website Builder | El blog de SiteGround\" \/>\n<meta property=\"og:description\" content=\"\u00a1Consigue m\u00e1s clics y suscriptores! 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