{"id":13036,"date":"2021-06-17T09:21:54","date_gmt":"2021-06-17T09:21:54","guid":{"rendered":"https:\/\/newblog.siteground.com\/es\/?p=13036"},"modified":"2025-09-19T08:11:02","modified_gmt":"2025-09-19T08:11:02","slug":"publicidad-programatica-webinar","status":"publish","type":"post","link":"https:\/\/www.siteground.es\/blog\/publicidad-programatica-webinar\/","title":{"rendered":"Publicidad program\u00e1tica para una marca de \u00e9xito &#8211; Webinar con Javier Martinez"},"content":{"rendered":"\n<p><a href=\"https:\/\/twitter.com\/jmartinezamo\">Javier Mart\u00ednez<\/a>, CEO y co-fundador de <a href=\"https:\/\/oniad.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ONiAd (opens in a new tab)\">ONiAd<\/a>, fue nuestro invitado especial en un webinar en el que pudimos aprender m\u00e1s sobre la publicidad program\u00e1tica y c\u00f3mo puede ayudar a tu marca o negocio.<\/p>\n\n\n\n<p>En este webinar,&nbsp;Javier&nbsp;te desvelar\u00e1 las claves de la publicidad program\u00e1tica: qu\u00e9 es, c\u00f3mo funciona, qu\u00e9 aporta. Asimismo, explicar\u00e1 casos reales de marcas y empresas: c\u00f3mo trabajaron la rama de la program\u00e1tica y c\u00f3mo alcanzaron una estrategia de \u00e9xito.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" data-cookieblock-src=\"https:\/\/www.youtube.com\/embed\/6AFmjAWLw5o?si=4LynAMUacHJ_OBg8\" data-cookieconsent=\"marketing\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p>Esperamos vuestros comentarios, ideas y\/o sugerencias sobre este webinar (aqu\u00ed o directamente en el video). Si os hab\u00e9is quedado con ganas de m\u00e1s, os recomiendo echar un vistazo a la&nbsp;<a href=\"https:\/\/www.youtube.com\/playlist?list=PLRbexnq_Bm4ZTjGhPplyHc5mVB7l0hixK\" target=\"_blank\" rel=\"noreferrer noopener\">lista de Webinars sobre Marketing Digital<\/a>&nbsp;y&nbsp;suscribiros&nbsp;a nuestro canal de&nbsp;<a href=\"https:\/\/www.youtube.com\/c\/SitegroundEspana\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube de SiteGround Espa\u00f1a<\/a>.<\/p>\n\n\n\n<p>\u00a1Nos vemos en el siguiente webinar!<\/p>\n","protected":false},"excerpt":{"rendered":"Javier Mart\u00ednez, CEO y co-fundador de ONiAd, fue nuestro invitado especial en un webinar en el que pudimos aprender m\u00e1s sobre la publicidad program\u00e1tica y c\u00f3mo puede ayudar a tu marca o negocio. En este webinar,&nbsp;Javier&nbsp;te desvelar\u00e1 las claves de la publicidad program\u00e1tica: qu\u00e9 es, c\u00f3mo funciona, qu\u00e9 aporta. Asimismo, explicar\u00e1 casos reales de marcas&hellip;","protected":false},"author":93,"featured_media":13038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2781,2530,18],"tags":[],"class_list":["post-13036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entendiendo-el-hosting","category-consejos-para-negocios","category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicidad program\u00e1tica para una marca de \u00e9xito - Webinar con Javier Martinez - El blog de SiteGround<\/title>\n<meta name=\"description\" content=\"Javier Mart\u00ednez, CEO y co-fundador de ONiAd, fue nuestro invitado especial en un webinar en el que pudimos aprender m\u00e1s sobre la publicidad program\u00e1tica y\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad program\u00e1tica para una marca de \u00e9xito - Webinar con Javier Martinez | El blog de SiteGround\" \/>\n<meta property=\"og:description\" content=\"Javier Mart\u00ednez, CEO y co-fundador de ONiAd, fue nuestro invitado especial en un webinar en el que pudimos aprender m\u00e1s sobre la publicidad program\u00e1tica y\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"SiteGround\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T09:21:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T08:11:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/YouTube_1280x720.png\" \/>\n<meta name=\"author\" content=\"Wilkins Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wilkins Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/\"},\"author\":{\"name\":\"Wilkins Morales\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/#\/schema\/person\/729b7dfd291d6284d4f5038cf7222918\"},\"headline\":\"Publicidad program\u00e1tica para una marca de \u00e9xito &#8211; Webinar con Javier Martinez\",\"datePublished\":\"2021-06-17T09:21:54+00:00\",\"dateModified\":\"2025-09-19T08:11:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/\"},\"wordCount\":158,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/blogpost_1200x600-oniad.png\",\"articleSection\":[\"Entendiendo el Hosting\",\"Negocios\",\"Webinars\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/\",\"url\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/\",\"name\":\"Publicidad program\u00e1tica para una marca de \u00e9xito - Webinar con Javier Martinez - El blog de SiteGround\",\"isPartOf\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/blogpost_1200x600-oniad.png\",\"datePublished\":\"2021-06-17T09:21:54+00:00\",\"dateModified\":\"2025-09-19T08:11:02+00:00\",\"description\":\"Javier Mart\u00ednez, CEO y co-fundador de ONiAd, fue nuestro invitado especial en un webinar en el que pudimos aprender m\u00e1s sobre la publicidad program\u00e1tica y\",\"breadcrumb\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#primaryimage\",\"url\":\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/blogpost_1200x600-oniad.png\",\"contentUrl\":\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/blogpost_1200x600-oniad.png\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newblog.siteground.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publicidad program\u00e1tica para una marca de \u00e9xito &#8211; Webinar con Javier Martinez\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/#website\",\"url\":\"https:\/\/newblog.siteground.com\/es\/\",\"name\":\"El blog de SiteGround\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newblog.siteground.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/#organization\",\"name\":\"SiteGround Espa\u00f1a\",\"url\":\"https:\/\/newblog.siteground.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2025\/01\/cropped-Siteground-Logo-on-white.jpg\",\"contentUrl\":\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2025\/01\/cropped-Siteground-Logo-on-white.jpg\",\"width\":166,\"height\":250,\"caption\":\"SiteGround Espa\u00f1a\"},\"image\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/#\/schema\/person\/729b7dfd291d6284d4f5038cf7222918\",\"name\":\"Wilkins Morales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3e00261d5b88e1165453aa672f5020f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3e00261d5b88e1165453aa672f5020f4?s=96&d=mm&r=g\",\"caption\":\"Wilkins Morales\"},\"url\":\"https:\/\/newblog.siteground.com\/es\/author\/wilkins-g\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Publicidad program\u00e1tica para una marca de \u00e9xito - Webinar con Javier Martinez - El blog de SiteGround","description":"Javier Mart\u00ednez, CEO y co-fundador de ONiAd, fue nuestro invitado especial en un webinar en el que pudimos aprender m\u00e1s sobre la publicidad program\u00e1tica y","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/","og_locale":"en_US","og_type":"article","og_title":"Publicidad program\u00e1tica para una marca de \u00e9xito - Webinar con Javier Martinez | El blog de SiteGround","og_description":"Javier Mart\u00ednez, CEO y co-fundador de ONiAd, fue nuestro invitado especial en un webinar en el que pudimos aprender m\u00e1s sobre la publicidad program\u00e1tica y","og_url":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/","og_site_name":"SiteGround","article_published_time":"2021-06-17T09:21:54+00:00","article_modified_time":"2025-09-19T08:11:02+00:00","og_image":[{"url":"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/YouTube_1280x720.png","type":"","width":"","height":""}],"author":"Wilkins Morales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Wilkins Morales","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#article","isPartOf":{"@id":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/"},"author":{"name":"Wilkins Morales","@id":"https:\/\/newblog.siteground.com\/es\/#\/schema\/person\/729b7dfd291d6284d4f5038cf7222918"},"headline":"Publicidad program\u00e1tica para una marca de \u00e9xito &#8211; Webinar con Javier Martinez","datePublished":"2021-06-17T09:21:54+00:00","dateModified":"2025-09-19T08:11:02+00:00","mainEntityOfPage":{"@id":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/"},"wordCount":158,"commentCount":0,"publisher":{"@id":"https:\/\/newblog.siteground.com\/es\/#organization"},"image":{"@id":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#primaryimage"},"thumbnailUrl":"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/blogpost_1200x600-oniad.png","articleSection":["Entendiendo el Hosting","Negocios","Webinars"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/","url":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/","name":"Publicidad program\u00e1tica para una marca de \u00e9xito - Webinar con Javier Martinez - El blog de SiteGround","isPartOf":{"@id":"https:\/\/newblog.siteground.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#primaryimage"},"image":{"@id":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#primaryimage"},"thumbnailUrl":"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/blogpost_1200x600-oniad.png","datePublished":"2021-06-17T09:21:54+00:00","dateModified":"2025-09-19T08:11:02+00:00","description":"Javier Mart\u00ednez, CEO y co-fundador de ONiAd, fue nuestro invitado especial en un webinar en el que pudimos aprender m\u00e1s sobre la publicidad program\u00e1tica y","breadcrumb":{"@id":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#primaryimage","url":"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/blogpost_1200x600-oniad.png","contentUrl":"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2021\/06\/blogpost_1200x600-oniad.png","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/newblog.siteground.com\/es\/publicidad-programatica-webinar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newblog.siteground.com\/es\/"},{"@type":"ListItem","position":2,"name":"Publicidad program\u00e1tica para una marca de \u00e9xito &#8211; Webinar con Javier Martinez"}]},{"@type":"WebSite","@id":"https:\/\/newblog.siteground.com\/es\/#website","url":"https:\/\/newblog.siteground.com\/es\/","name":"El blog de SiteGround","description":"","publisher":{"@id":"https:\/\/newblog.siteground.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newblog.siteground.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newblog.siteground.com\/es\/#organization","name":"SiteGround Espa\u00f1a","url":"https:\/\/newblog.siteground.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newblog.siteground.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2025\/01\/cropped-Siteground-Logo-on-white.jpg","contentUrl":"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2025\/01\/cropped-Siteground-Logo-on-white.jpg","width":166,"height":250,"caption":"SiteGround Espa\u00f1a"},"image":{"@id":"https:\/\/newblog.siteground.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newblog.siteground.com\/es\/#\/schema\/person\/729b7dfd291d6284d4f5038cf7222918","name":"Wilkins Morales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newblog.siteground.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3e00261d5b88e1165453aa672f5020f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3e00261d5b88e1165453aa672f5020f4?s=96&d=mm&r=g","caption":"Wilkins Morales"},"url":"https:\/\/newblog.siteground.com\/es\/author\/wilkins-g\/"}]}},"_links":{"self":[{"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/posts\/13036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/comments?post=13036"}],"version-history":[{"count":6,"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/posts\/13036\/revisions"}],"predecessor-version":[{"id":17109,"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/posts\/13036\/revisions\/17109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/media\/13038"}],"wp:attachment":[{"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/media?parent=13036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/categories?post=13036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newblog.siteground.com\/es\/wp-json\/wp\/v2\/tags?post=13036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}