{"id":11238,"date":"2019-09-30T10:01:09","date_gmt":"2019-09-30T10:01:09","guid":{"rendered":"https:\/\/www.siteground.es\/blog\/?p=11238"},"modified":"2024-08-29T12:52:36","modified_gmt":"2024-08-29T12:52:36","slug":"webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting","status":"publish","type":"post","link":"https:\/\/www.siteground.es\/blog\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/","title":{"rendered":"C\u00f3mo auditar tu web con copywriting &#8211; Webinar con Rosa Morel"},"content":{"rendered":"\n<p>El 25 de septiembre tuvimos la suerte de tener a Rosa Morel como invitada especial en nuestro SGWebinar mensual. El tema de este webinar fue el uso del copywriting para mejorar los resultados de nuestros proyectos web.<\/p>\n\n\n\n<p><a href=\"https:\/\/rosamorel.com\/\">Rosa Morel<\/a> es cofundadora&nbsp; de Verbum Communication School, plataforma de formaci\u00f3n en comunicaci\u00f3n estrat\u00e9gica y autora de dos libros superventas del sector de la comunicaci\u00f3n empresarial: &#8220;Manual Copywriting Web&#8221; y &#8220;Neurocopywriting, la ciencia tras los textos persuasivos&#8221;. Adem\u00e1s, es consultora y conferencista internacional en escritura persuasiva a trav\u00e9s de t\u00e9cnicas copywriting con neuroventas y cuenta con 10 a\u00f1os de experiencia en redacci\u00f3n digital.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>En este webinar revisamos que tiene que tener una web para vender de forma efectiva y como identificar los principales fallos en los textos para posteriormente aplicar t\u00e9cnicas de copywriting y lograr como resultado una p\u00e1gina que convierta.<\/p>\n\n\n\n<p>Como es habitual en nuestros webinars, tuvimos tiempo de responder las dudas de los asistentes en directo.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" data-cookieblock-src=\"https:\/\/www.youtube.com\/embed\/Of2wTnZgzxQ?si=3P1bn9-1Ms8Cb3fV\" data-cookieconsent=\"marketing\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p>La presentaci\u00f3n de Rosa se puede <a href=\"https:\/\/www.slideshare.net\/SiteGround_ES\/webinar-rosa-morel-cmo-auditar-tu-pgina-web-con-copywriting\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ver\/descargar (abre en una nueva pesta\u00f1a)\">ver\/descargar<\/a> desde la cuenta de SlideShare de SiteGround.<\/p>\n\n\n\n<p>Esperamos vuestros comentarios, ideas y sugerencias sobre este webinar (aqu\u00ed o en nuestro canal de YouTube). Si os hab\u00e9is quedado con ganas de m\u00e1s, echad un vistazo a otros v\u00eddeos nuestros en el canal de <a rel=\"noreferrer noopener\" href=\"https:\/\/youtube.com\/c\/sitegroundespana\" target=\"_blank\">YouTube de SiteGround Espa\u00f1a<\/a>.<\/p>\n\n\n\n<p>Segu\u00eddnos en <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/SiteGround_ES\" target=\"_blank\">Twitter @SiteGround_ES<\/a> para saber cu\u00e1ndo ser\u00e1 el siguiente webinar y su tema.<\/p>\n\n\n\n<p>\u00a1Os esperamos!<\/p>\n","protected":false},"excerpt":{"rendered":"El 25 de septiembre tuvimos la suerte de tener a Rosa Morel como invitada especial en nuestro SGWebinar mensual. El tema de este webinar fue el uso del copywriting para mejorar los resultados de nuestros proyectos web. Rosa Morel es cofundadora&nbsp; de Verbum Communication School, plataforma de formaci\u00f3n en comunicaci\u00f3n estrat\u00e9gica y autora de dos&hellip;","protected":false},"author":93,"featured_media":11239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-11238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo auditar tu web con copywriting - Webinar con Rosa Morel - El blog de SiteGround<\/title>\n<meta name=\"description\" content=\"El 25 de septiembre tuvimos la suerte de tener a Rosa Morel como invitada especial en nuestro SGWebinar mensual. El tema de este webinar fue el uso del\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo auditar tu web con copywriting - Webinar con Rosa Morel | El blog de SiteGround\" \/>\n<meta property=\"og:description\" content=\"El 25 de septiembre tuvimos la suerte de tener a Rosa Morel como invitada especial en nuestro SGWebinar mensual. El tema de este webinar fue el uso del\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"SiteGround\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T10:01:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-29T12:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/Blog_1200x600px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Wilkins Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wilkins Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/\"},\"author\":{\"name\":\"Wilkins Morales\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/#\/schema\/person\/729b7dfd291d6284d4f5038cf7222918\"},\"headline\":\"C\u00f3mo auditar tu web con copywriting &#8211; Webinar con Rosa Morel\",\"datePublished\":\"2019-09-30T10:01:09+00:00\",\"dateModified\":\"2024-08-29T12:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/\"},\"wordCount\":255,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/Blog_1200x600px.png\",\"articleSection\":[\"Webinars\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/\",\"url\":\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/\",\"name\":\"C\u00f3mo auditar tu web con copywriting - Webinar con Rosa Morel - El blog de SiteGround\",\"isPartOf\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-rosa-morel-como-auditar-tu-pagina-web-con-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/Blog_1200x600px.png\",\"datePublished\":\"2019-09-30T10:01:09+00:00\",\"dateModified\":\"2024-08-29T12:52:36+00:00\",\"description\":\"El 25 de septiembre tuvimos la suerte de tener a Rosa Morel como invitada especial en nuestro SGWebinar mensual. 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