{"id":10868,"date":"2018-10-30T18:35:09","date_gmt":"2018-10-30T17:35:09","guid":{"rendered":"https:\/\/www.siteground.es\/blog\/?p=10868"},"modified":"2026-02-03T08:28:00","modified_gmt":"2026-02-03T08:28:00","slug":"webinar-seo-cesar-aparicio","status":"publish","type":"post","link":"https:\/\/www.siteground.es\/blog\/webinar-seo-cesar-aparicio\/","title":{"rendered":"Webinar de SEO con C\u00e9sar Aparicio: Links y Enlazado, Parece f\u00e1cil."},"content":{"rendered":"\n<iframe width=\"560\" height=\"315\" data-cookieblock-src=\"https:\/\/www.youtube.com\/embed\/Op2gYhCnIps?si=f0ji8myogAguxC7f\" data-cookieconsent=\"marketing\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p>El pasado 29 de octubre tuvimos la suerte de contar con nosotros con un gran experto en SEO, <a href=\"https:\/\/es.linkedin.com\/in\/cesaraparicio\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e9sar Aparicio<\/a>, CEO de <a href=\"https:\/\/craneoprevilegiado.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cr\u00e1neo Privilegiado<\/a> una agencia especializada en SEO, y de Safecont, una herramienta de an\u00e1lisis SEO y calidad de contenido. Tuvimos la oportunidad de coincidir con \u00e9l en eventos como SEOnthebeach y traerle como invitado a nuestros <a href=\"https:\/\/www.youtube.com\/watch?v=Op2gYhCnIps&amp;list=PLRbexnq_Bm4aWmhbUUyL5Kfag4wg3-JEi\" target=\"_blank\" rel=\"noopener noreferrer\">webinars SiteGround de SEO<\/a> era una asignatura pendiente.<\/p>\n\n\n\n<p>Como es costumbre cont\u00e1bamos con un colaborador de lujo para acompa\u00f1arnos: <a href=\"https:\/\/twitter.com\/kokebcn\" target=\"_blank\" rel=\"noopener noreferrer\">Jorge Gonz\u00e1lez<\/a>, socio y responsable de marketing y comunicaci\u00f3n en <a href=\"https:\/\/www.digitalgrowth.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Growth<\/a> y <a href=\"https:\/\/www.adrenalina.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adrenalina<\/a> adem\u00e1s de pertenecer al equipo directivo del <a href=\"https:\/\/www.clinic.is\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clinic SEO<\/a>, una fant\u00e1stica iniciativa para compartir conocimiento SEO en los diferentes eventos que organizan a lo largo de todo el pa\u00eds.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>C\u00e9sar hizo una presentaci\u00f3n muy singular. En pr\u00e1cticamente una \u00fanica diapositiva y cuarenta minutos de tiempo, explic\u00f3 t\u00e9rminos como Page Rank y c\u00f3mo la autoridad de un sitio web va aumentando o disminuyendo a tenor de los enlaces entrantes y salientes del mismo. C\u00e9sar nos explic\u00f3 qu\u00e9 son t\u00e9rminos como dumping factor, random surfer model, niveles de profundidad y un largo etc\u00e9tera, y c\u00f3mo interact\u00faan entre ellos influyendo en la autoridad de nuestro sitio web. Fue una presentaci\u00f3n muy pr\u00e1ctica y muy gr\u00e1fica, quedando perfectamente claros cada uno de los t\u00e9rminos y c\u00f3mo funciona la transmisi\u00f3n de autoridad entre diferentes enlaces. Una clase muy pr\u00e1ctica.<\/p>\n\n\n\n<p>Al terminar la presentaci\u00f3n tuvimos la oportunidad de entrevistarle para que nos contase a qu\u00e9 se dedica, qu\u00e9 hace en Cr\u00e1neo Privilegiado y Safecont as\u00ed como preguntas sobre lo explicado en la presentaci\u00f3n.<\/p>\n\n\n\n<p>Y no pod\u00eda faltar el momento clave para la audiencia. Durante unos veinte minutos estuvimos respondiendo a las preguntas del p\u00fablico. Es una de las secciones m\u00e1s interesantes porque normalmente nos pregunt\u00e1is cuestiones directamente relacionadas con vuestros proyectos, con la vida real, y que gracias a la experiencia C\u00e9sar y Jorge son respondidas con mucho rigor y conocimiento.<\/p>\n\n\n\n<p>Tanto si os lo perdisteis, como si no visteis este webinar completamente, o si quer\u00e9is volverlo a ver, aqu\u00ed os dejamos el link al video en nuestro canal de YouTube de SiteGround. Esperamos que os resulte de mucha utilidad.<\/p>\n\n\n\n<p>Ya sab\u00e9is, seguid atentos a nuestro Twitter @SiteGround_ES para saber qu\u00e9 invitado sorpresa tendremos en el pr\u00f3ximo webinar y cu\u00e1ndo ser\u00e1 retransmitido.<\/p>\n\n\n\n<p>\u00a1Un saludo!<\/p>\n","protected":false},"excerpt":{"rendered":"El pasado 29 de octubre tuvimos la suerte de contar con nosotros con un gran experto en SEO, C\u00e9sar Aparicio, CEO de Cr\u00e1neo Privilegiado una agencia especializada en SEO, y de Safecont, una herramienta de an\u00e1lisis SEO y calidad de contenido. Tuvimos la oportunidad de coincidir con \u00e9l en eventos como SEOnthebeach y traerle como&hellip;","protected":false},"author":90,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-10868","post","type-post","status-publish","format-standard","hentry","category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar de SEO con C\u00e9sar Aparicio: Links y Enlazado, Parece f\u00e1cil. - El blog de SiteGround<\/title>\n<meta name=\"description\" content=\"El 29 de octubre de 2018 en nuestro #SGWebinar mensual sobre SEO contamos con C\u00e9sar Aparicio con una charla sobre links y enlazado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newblog.siteground.com\/es\/webinar-seo-cesar-aparicio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar de SEO con C\u00e9sar Aparicio: Links y Enlazado, Parece f\u00e1cil. | El blog de SiteGround\" \/>\n<meta property=\"og:description\" content=\"El 29 de octubre de 2018 en nuestro #SGWebinar mensual sobre SEO contamos con C\u00e9sar Aparicio con una charla sobre links y enlazado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newblog.siteground.com\/es\/webinar-seo-cesar-aparicio\/\" \/>\n<meta property=\"og:site_name\" content=\"SiteGround\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-30T17:35:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T08:28:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2025\/01\/Siteground-Logo-on-white.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jose Ramon Padron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Ramon Padron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-seo-cesar-aparicio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-seo-cesar-aparicio\/\"},\"author\":{\"name\":\"Jose Ramon Padron\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/#\/schema\/person\/3a46b2d3def6c74321181c3038c45acd\"},\"headline\":\"Webinar de SEO con C\u00e9sar Aparicio: Links y Enlazado, Parece f\u00e1cil.\",\"datePublished\":\"2018-10-30T17:35:09+00:00\",\"dateModified\":\"2026-02-03T08:28:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-seo-cesar-aparicio\/\"},\"wordCount\":431,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/#organization\"},\"articleSection\":[\"Webinars\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/newblog.siteground.com\/es\/webinar-seo-cesar-aparicio\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinar-seo-cesar-aparicio\/\",\"url\":\"https:\/\/newblog.siteground.com\/es\/webinar-seo-cesar-aparicio\/\",\"name\":\"Webinar de SEO con C\u00e9sar Aparicio: Links y Enlazado, Parece f\u00e1cil. - 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