{"id":10450,"date":"2018-03-21T10:18:54","date_gmt":"2018-03-21T09:18:54","guid":{"rendered":"https:\/\/www.siteground.es\/blog\/?p=10450"},"modified":"2024-08-29T13:38:35","modified_gmt":"2024-08-29T13:38:35","slug":"webinars-crawling-e-indexacion","status":"publish","type":"post","link":"https:\/\/www.siteground.es\/blog\/webinars-crawling-e-indexacion\/","title":{"rendered":"Resuelve los problemas m\u00e1s comunes a la hora de gestionar las url de tu web"},"content":{"rendered":"\n<iframe width=\"560\" height=\"315\" data-cookieblock-src=\"https:\/\/www.youtube.com\/embed\/TTwSLlIY73Q?si=f0hsyS_I_5xLxu7_\" data-cookieconsent=\"marketing\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p>En nuestro webinar gratuito de este mes sobre SEO tuvimos el placer de contar con <a href=\"https:\/\/twitter.com\/errioxa\" target=\"_blank\" rel=\"noopener noreferrer\">Lino Uru\u00f1uela<\/a>, Fundador y consultor en <a href=\"https:\/\/funnelpunk.com\" target=\"_blank\" rel=\"noopener noreferrer\">FunnelPunk<\/a> experto en SEO, Anal\u00edtica Web y Big Data, que nos dio sus consejos sobre \u201cCrawling e Indexaci\u00f3n, mejorando la eficacia de tus urls\u201d (#SGwebinar).<br><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Adem\u00e1s, nos acompa\u00f1\u00f3 otro invitado de lujo para compartir su experiencia en este tema como es <a href=\"https:\/\/twitter.com\/kokebcn\" target=\"_blank\" rel=\"noopener noreferrer\">Jorge Gonz\u00e1lez<\/a>, socio y responsable de marketing y comunicaci\u00f3n en <a href=\"https:\/\/www.digitalgrowth.io\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Growth<\/a> y <a href=\"https:\/\/www.adrenalina.es\" target=\"_blank\" rel=\"noopener noreferrer\">Adrenalina<\/a>.<\/p>\n\n\n\n<p>En este webinar vimos c\u00f3mo determinar si existe alg\u00fan problema de rastreo por parte de Google y c\u00f3mo corregirlo. Tambi\u00e9n hicimos un repaso sobre las t\u00e9cnicas para optimizar tu crawl budget de la mejor manera posible.<\/p>\n\n\n\n<p>Con Lino hemos podido aprender consejos sobre enlaces en tu p\u00e1gina web, c\u00f3mo los ve Google, qu\u00e9 prioridad les da. T\u00e9rminos como Link Juice y consejos sobre c\u00f3mo aprovecharlo al m\u00e1ximo. Lino adem\u00e1s nos ense\u00f1\u00f3 c\u00f3mo ofuscar enlaces, sus consejos sobre el SiteMap, ventajas e inconvenientes de usarlo. Nos reserv\u00f3 una traca final hablando sobre el primer enlace y sobre estar atentos al contenido duplicado, y grandes verdades como &#8220;No por tener m\u00e1s URL\u00b4s tendr\u00e1s m\u00e1s tr\u00e1fico&#8221;.<\/p>\n\n\n\n<p>En la parte final tanto Jorge como Lino, se dedicaron a contestar las preguntas de la audiencia. Es una parte muy interesante tanto por la calidad y conocimiento de los ponentes que las responden, como por la originalidad y frescura de las preguntas en directo.<\/p>\n\n\n\n<p>Si os lo perdisteis o si quer\u00e9is volverlo a ver, aqu\u00ed os dejamos el link al <a href=\"https:\/\/youtu.be\/gkVgCiYu1xA\" target=\"_blank\" rel=\"noopener noreferrer\">v\u00eddeo<\/a> en nuestro canal de YouTube de SiteGround y aqu\u00ed ten\u00e9is el link a la <a href=\"https:\/\/www.slideshare.net\/SiteGround_ES\/mitos-realidades-y-unicornios-del-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">presentaci\u00f3n<\/a> de Sergio.<\/p>\n\n\n\n<p>Ya sab\u00e9is, seguid atentos a nuestro <a href=\"https:\/\/twitter.com\/SiteGround_ES\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter @SiteGround_ES<\/a> para saber qu\u00e9 invitado sorpresa tendremos en mayo y cu\u00e1ndo ser\u00e1 nuestro webinar.<\/p>\n","protected":false},"excerpt":{"rendered":"En nuestro webinar gratuito de este mes sobre SEO tuvimos el placer de contar con Lino Uru\u00f1uela, Fundador y consultor en FunnelPunk experto en SEO, Anal\u00edtica Web y Big Data, que nos dio sus consejos sobre \u201cCrawling e Indexaci\u00f3n, mejorando la eficacia de tus urls\u201d (#SGwebinar). Adem\u00e1s, nos acompa\u00f1\u00f3 otro invitado de lujo para compartir&hellip;","protected":false},"author":90,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-10450","post","type-post","status-publish","format-standard","hentry","category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar gratuito de SiteGround - SEO<\/title>\n<meta name=\"description\" content=\"Ve el webinar gratuito \u201cCrawling e Indexaci\u00f3n, mejorando la eficacia de tus urls\u201d con Lino Uru\u00f1uela, fundador y consultor en FunnelPunk.com experto en SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newblog.siteground.com\/es\/webinars-crawling-e-indexacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resuelve los problemas m\u00e1s comunes a la hora de gestionar las url de tu web | El blog de SiteGround\" \/>\n<meta property=\"og:description\" content=\"Ve el webinar gratuito \u201cCrawling e Indexaci\u00f3n, mejorando la eficacia de tus urls\u201d con Lino Uru\u00f1uela, fundador y consultor en FunnelPunk.com experto en SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newblog.siteground.com\/es\/webinars-crawling-e-indexacion\/\" \/>\n<meta property=\"og:site_name\" content=\"SiteGround\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-21T09:18:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-29T13:38:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newblog.siteground.com\/es\/wp-content\/uploads\/sites\/4\/2025\/01\/Siteground-Logo-on-white.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jose Ramon Padron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Ramon Padron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinars-crawling-e-indexacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinars-crawling-e-indexacion\/\"},\"author\":{\"name\":\"Jose Ramon Padron\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/#\/schema\/person\/3a46b2d3def6c74321181c3038c45acd\"},\"headline\":\"Resuelve los problemas m\u00e1s comunes a la hora de gestionar las url de tu web\",\"datePublished\":\"2018-03-21T09:18:54+00:00\",\"dateModified\":\"2024-08-29T13:38:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinars-crawling-e-indexacion\/\"},\"wordCount\":335,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\/\/newblog.siteground.com\/es\/#organization\"},\"articleSection\":[\"Webinars\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/newblog.siteground.com\/es\/webinars-crawling-e-indexacion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newblog.siteground.com\/es\/webinars-crawling-e-indexacion\/\",\"url\":\"https:\/\/newblog.siteground.com\/es\/webinars-crawling-e-indexacion\/\",\"name\":\"Webinar gratuito de SiteGround - 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