{"id":5004,"date":"2013-06-27T04:33:58","date_gmt":"2013-06-27T10:33:58","guid":{"rendered":"https:\/\/www.siteground.com\/blog\/?p=5004"},"modified":"2023-09-07T11:43:06","modified_gmt":"2023-09-07T11:43:06","slug":"siteground-redesign-podcast","status":"publish","type":"post","link":"https:\/\/www.siteground.com\/blog\/siteground-redesign-podcast\/","title":{"rendered":"Lily on the Joomlabe.at Podcast – the new SiteGround.com behind the scenes"},"content":{"rendered":"

Our rebranded website got the grounds moving and already generated quite a lot of traction<\/a> and positive<\/a> feedback<\/a>. Thank you all! It’s reported that it even made some people cry<\/a>. \ud83d\ude42<\/p>\n

Peter Bui, host of the super cool Joomlabe.at podcast, didn\u2019t cry, but got super excited about the redesign and invited us again<\/a> to share some insights behind the redesign. Lily – our very own marketing master and visionary of the rebranding project reveals why we chose the handcrafted idea and leaves some pretty cool marketing and rebranding takeaways. Check out the episode and make sure to listen to the very end \u2013 you might win some SG swag too!<\/p>\n

Do you think we did good communicating the handcrafted philosophy? Throw your comments below.<\/p>\n\n\n

[subscribe_cta]<\/p>\n","protected":false},"excerpt":{"rendered":"Our rebranded website got the grounds moving and already generated quite a lot of traction and positive feedback. Thank you all! It's reported that it even made some people cry. :) Peter Bui, host of the super cool Joomlabe.at podcast, didn\u2019t cry, but got super excited about the redesign and invited us again to share some…","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2018],"tags":[],"class_list":["post-5004","post","type-post","status-publish","format-standard","hentry","category-product-updates"],"yoast_head":"\nLily on the Joomlabe.at Podcast - the new SiteGround.com behind the scenes : SiteGround Blog<\/title>\n<meta name=\"description\" content=\"Our rebranded website got the grounds moving and already generated quite a lot of traction and positive feedback. Thank you all! It's reported that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lily on the Joomlabe.at Podcast - the new SiteGround.com behind the scenes\" \/>\n<meta property=\"og:description\" content=\"Our rebranded website got the grounds moving and already generated quite a lot of traction and positive feedback. Thank you all! It's reported that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"SiteGround\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/siteground\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-27T10:33:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T11:43:06+00:00\" \/>\n<meta name=\"author\" content=\"Tina Kesova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@siteground\" \/>\n<meta name=\"twitter:site\" content=\"@siteground\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tina Kesova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/\"},\"author\":{\"name\":\"Tina Kesova\",\"@id\":\"https:\/\/newblog.siteground.com\/en\/#\/schema\/person\/37d8d33c1844af9c91678abb792e25cc\"},\"headline\":\"Lily on the Joomlabe.at Podcast – the new SiteGround.com behind the scenes\",\"datePublished\":\"2013-06-27T10:33:58+00:00\",\"dateModified\":\"2023-09-07T11:43:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/\"},\"wordCount\":141,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/newblog.siteground.com\/en\/#organization\"},\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/\",\"url\":\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/\",\"name\":\"Lily on the Joomlabe.at Podcast - the new SiteGround.com behind the scenes : SiteGround Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newblog.siteground.com\/en\/#website\"},\"datePublished\":\"2013-06-27T10:33:58+00:00\",\"dateModified\":\"2023-09-07T11:43:06+00:00\",\"description\":\"Our rebranded website got the grounds moving and already generated quite a lot of traction and positive feedback. Thank you all! It's reported that\",\"breadcrumb\":{\"@id\":\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newblog.siteground.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lily on the Joomlabe.at Podcast – the new SiteGround.com behind the scenes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newblog.siteground.com\/en\/#website\",\"url\":\"https:\/\/newblog.siteground.com\/en\/\",\"name\":\"SiteGround Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newblog.siteground.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newblog.siteground.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newblog.siteground.com\/en\/#organization\",\"name\":\"SiteGround Blog\",\"url\":\"https:\/\/newblog.siteground.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newblog.siteground.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Siteground-Logo-on-white.jpg\",\"contentUrl\":\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Siteground-Logo-on-white.jpg\",\"width\":1200,\"height\":400,\"caption\":\"SiteGround Blog\"},\"image\":{\"@id\":\"https:\/\/newblog.siteground.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/siteground\",\"https:\/\/x.com\/siteground\",\"https:\/\/www.instagram.com\/siteground\/\",\"https:\/\/www.youtube.com\/@siteground\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newblog.siteground.com\/en\/#\/schema\/person\/37d8d33c1844af9c91678abb792e25cc\",\"name\":\"Tina Kesova\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newblog.siteground.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2f463613ac0375148f0ede88ca40e4be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2f463613ac0375148f0ede88ca40e4be?s=96&d=mm&r=g\",\"caption\":\"Tina Kesova\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/tinakesova\/\"],\"url\":\"https:\/\/newblog.siteground.com\/en\/author\/tina\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lily on the Joomlabe.at Podcast - the new SiteGround.com behind the scenes : SiteGround Blog","description":"Our rebranded website got the grounds moving and already generated quite a lot of traction and positive feedback. Thank you all! It's reported that","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/","og_locale":"en_US","og_type":"article","og_title":"Lily on the Joomlabe.at Podcast - the new SiteGround.com behind the scenes","og_description":"Our rebranded website got the grounds moving and already generated quite a lot of traction and positive feedback. Thank you all! It's reported that","og_url":"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/","og_site_name":"SiteGround","article_publisher":"https:\/\/www.facebook.com\/siteground","article_published_time":"2013-06-27T10:33:58+00:00","article_modified_time":"2023-09-07T11:43:06+00:00","author":"Tina Kesova","twitter_card":"summary_large_image","twitter_creator":"@siteground","twitter_site":"@siteground","twitter_misc":{"Written by":"Tina Kesova","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/#article","isPartOf":{"@id":"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/"},"author":{"name":"Tina Kesova","@id":"https:\/\/newblog.siteground.com\/en\/#\/schema\/person\/37d8d33c1844af9c91678abb792e25cc"},"headline":"Lily on the Joomlabe.at Podcast – the new SiteGround.com behind the scenes","datePublished":"2013-06-27T10:33:58+00:00","dateModified":"2023-09-07T11:43:06+00:00","mainEntityOfPage":{"@id":"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/"},"wordCount":141,"commentCount":0,"publisher":{"@id":"https:\/\/newblog.siteground.com\/en\/#organization"},"articleSection":["Product Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/","url":"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/","name":"Lily on the Joomlabe.at Podcast - the new SiteGround.com behind the scenes : SiteGround Blog","isPartOf":{"@id":"https:\/\/newblog.siteground.com\/en\/#website"},"datePublished":"2013-06-27T10:33:58+00:00","dateModified":"2023-09-07T11:43:06+00:00","description":"Our rebranded website got the grounds moving and already generated quite a lot of traction and positive feedback. Thank you all! It's reported that","breadcrumb":{"@id":"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newblog.siteground.com\/en\/siteground-redesign-podcast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newblog.siteground.com\/en\/"},{"@type":"ListItem","position":2,"name":"Lily on the Joomlabe.at Podcast – the new SiteGround.com behind the scenes"}]},{"@type":"WebSite","@id":"https:\/\/newblog.siteground.com\/en\/#website","url":"https:\/\/newblog.siteground.com\/en\/","name":"SiteGround Blog","description":"","publisher":{"@id":"https:\/\/newblog.siteground.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newblog.siteground.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newblog.siteground.com\/en\/#organization","name":"SiteGround Blog","url":"https:\/\/newblog.siteground.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newblog.siteground.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Siteground-Logo-on-white.jpg","contentUrl":"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Siteground-Logo-on-white.jpg","width":1200,"height":400,"caption":"SiteGround Blog"},"image":{"@id":"https:\/\/newblog.siteground.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/siteground","https:\/\/x.com\/siteground","https:\/\/www.instagram.com\/siteground\/","https:\/\/www.youtube.com\/@siteground"]},{"@type":"Person","@id":"https:\/\/newblog.siteground.com\/en\/#\/schema\/person\/37d8d33c1844af9c91678abb792e25cc","name":"Tina Kesova","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newblog.siteground.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2f463613ac0375148f0ede88ca40e4be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f463613ac0375148f0ede88ca40e4be?s=96&d=mm&r=g","caption":"Tina Kesova"},"sameAs":["https:\/\/www.linkedin.com\/in\/tinakesova\/"],"url":"https:\/\/newblog.siteground.com\/en\/author\/tina\/"}]}},"_links":{"self":[{"href":"https:\/\/newblog.siteground.com\/en\/wp-json\/wp\/v2\/posts\/5004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newblog.siteground.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newblog.siteground.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newblog.siteground.com\/en\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/newblog.siteground.com\/en\/wp-json\/wp\/v2\/comments?post=5004"}],"version-history":[{"count":5,"href":"https:\/\/newblog.siteground.com\/en\/wp-json\/wp\/v2\/posts\/5004\/revisions"}],"predecessor-version":[{"id":18049,"href":"https:\/\/newblog.siteground.com\/en\/wp-json\/wp\/v2\/posts\/5004\/revisions\/18049"}],"wp:attachment":[{"href":"https:\/\/newblog.siteground.com\/en\/wp-json\/wp\/v2\/media?parent=5004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newblog.siteground.com\/en\/wp-json\/wp\/v2\/categories?post=5004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newblog.siteground.com\/en\/wp-json\/wp\/v2\/tags?post=5004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}