{"id":24588,"date":"2026-03-18T14:51:17","date_gmt":"2026-03-18T14:51:17","guid":{"rendered":"https:\/\/newblog.siteground.com\/en\/?p=24588"},"modified":"2026-03-18T14:58:19","modified_gmt":"2026-03-18T14:58:19","slug":"client-story-marketingdirecto","status":"publish","type":"post","link":"https:\/\/www.siteground.com\/blog\/client-story-marketingdirecto\/","title":{"rendered":"Why MarketingDirecto.com hasn&#8217;t switched hosts in 8 years"},"content":{"rendered":"\n<p>When your website is your business, downtime isn&#8217;t an inconvenience. It&#8217;s lost revenue, lost trust, and lost visibility in search. Whether you&#8217;re running an online store, a service business, or a content-driven site, your audience expects it to just work.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdirecto.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarketingDirecto.com<\/a>\u2019s CEO &amp; Founder Javier Piedrahita knows that pressure better than most. As one of the longest-running marketing and advertising news portals in the Spanish-speaking world, they&#8217;ve been publishing daily since 1999: a quarter century of content that professionals still search for, reference, and share.<\/p>\n\n\n\n<p>But keeping a site like that online: fast, stable, and accessible, turned out to be harder than it should have been.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2026\/03\/Screenshot-2026-03-16-at-10.37.13-1024x511.jpeg\" alt=\"Summary card of MarketingDirecto.com's results with SiteGround: 25 years of content loading instantly, 8+ years on SiteGround with zero downtime, direct access to 24\/7 support, and scaled infrastructure as needs grew.\" class=\"wp-image-24587\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-problems-that-kept-piling-up\"><span class=\"ez-toc-section\" id=\"the-problems-that-kept-piling-up\"><\/span>The problems that kept piling up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before <a href=\"https:\/\/www.siteground.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SiteGround<\/a>, MarketingDirecto.com was dealing with constant downtime, growing technical concerns, and a hosting provider that couldn&#8217;t keep up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Constant downtime with no explanation<\/h3>\n\n\n\n<p>Imagine it&#8217;s Friday evening, you&#8217;re trying to step away from work, and a thought creeps in: is the site still up? For MarketingDirecto.com, that wasn&#8217;t occasional paranoia. It was a pattern.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I remember the stability issues. It scared me a lot. The weekend would arrive, and I&#8217;d wonder: what&#8217;s happening with the website? Why is the site down? What&#8217;s going on?&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>But the outages were only part of it. On top of that, they were dealing with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CMS issues with no clear fix<\/li>\n\n\n\n<li>Security concerns with no dedicated team to handle them<\/li>\n\n\n\n<li>A hosting provider with no real answers<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;All of this gave us worries and headaches. When you suffer from the downtime, you suffer in Google, you suffer in positioning, long faces all around.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>When your site depends on Google traffic, that last part hits hard. When your site goes down, you don&#8217;t just lose visitors right then. You can also slip in search results, and climbing back up takes a lot longer than going down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A site that outgrew its hosting<\/h3>\n\n\n\n<p>The more content you publish, the heavier your site gets. Blog posts, images, landing pages, product listings: it all adds up. And at some point, the hosting that worked fine with 50 pages starts buckling under 500. Or 5,000.<\/p>\n\n\n\n<p>MarketingDirecto.com has 25 years of daily content in their archive: thousands of articles and images that readers still access every day. Their previous hosting simply couldn&#8217;t keep up with that volume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No technical backup when things broke<\/h3>\n\n\n\n<p>And through all of this, MarketingDirecto.com didn&#8217;t have a dedicated technical team to lean on. Most small and mid-sized businesses don&#8217;t. You&#8217;re relying on your hosting provider to catch problems, explain what went wrong, and fix things quickly.<\/p>\n\n\n\n<p>When that provider can&#8217;t deliver, when you&#8217;re left guessing why your site went down and when it might happen again, you spend time on server issues instead of the work that actually moves things forward.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;There wasn&#8217;t a technical service team on top of things. Security was always a concern and that&#8217;s something we&#8217;d dealt with at some point.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-changed-with-siteground\"><\/span>What changed with SiteGround<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MarketingDirecto.com moved to SiteGround in 2017, and just like that, the &#8220;weekend anxiety&#8221; was gone.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Since 2017 we&#8217;ve been working with you, and I&#8217;m very happy because I know this is what gives us peace of mind. We don&#8217;t want downtime, we don&#8217;t want interruptions, we don&#8217;t want problems. And with you, this has been working very well.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>For MarketingDirecto.com, it came down to three things:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A site that finally stayed <strong>fast and stable<\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.siteground.com\/support\" target=\"_blank\" rel=\"noreferrer noopener\">Support<\/a><\/strong> they could actually reach<\/li>\n\n\n\n<li><strong>Infrastructure that scaled <\/strong>with them instead of holding them back<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Speed and stability that hold up under pressure<\/h3>\n\n\n\n<p>The site just stayed up. No more unexplained crashes. The 25-year archive of content loaded quickly and consistently, even as the team kept publishing new articles daily.<\/p>\n\n\n\n<p>For a site carrying that much content, performance isn&#8217;t just about visitor experience; it&#8217;s about protecting the search visibility they&#8217;d spent decades building.&nbsp;<\/p>\n\n\n\n<p><strong>Stable hosting meant stable rankings.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Support that actually picks up the phone<\/h3>\n\n\n\n<p>But speed and uptime only tell part of the story. What stands out for MarketingDirecto.com is the ability to <strong>talk to real people who understand their setup<\/strong> and to report something the moment it looks off, without waiting in a ticket queue.<\/p>\n\n\n\n<p>Their developer, Luis, works directly with SiteGround&#8217;s team when the site needs to scale: adding server capacity, expanding resources, adjusting configurations. And that process has always been straightforward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scaling without the headaches<\/h3>\n\n\n\n<p>As MarketingDirecto.com&#8217;s needs grew, SiteGround&#8217;s infrastructure grew with them. No drawn-out migrations. No &#8220;you&#8217;ve outgrown your plan, good luck&#8221; moments. Just a team that already understood the site&#8217;s architecture and could expand capacity when needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-eight-years-with-siteground-looks-like\"><\/span>What eight years with SiteGround looks like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nobody switches hosting providers for fun. You switch because something broke, because support couldn&#8217;t help, or because you&#8217;ve outgrown what they can offer. MarketingDirecto.com went through all of that before landing with SiteGround and haven&#8217;t had a reason to look elsewhere since.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;That&#8217;s what brands want: stable, long, trusting relationships. And that&#8217;s what I have with SiteGround.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>A hosting team that already knows your site inside out makes a difference. No re-explaining your setup every time you need something. No starting from scratch. Just people who get it and can act on it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"pick-a-hosting-provider-youll-actually-want-to-stick-with\"><\/span>Pick a hosting provider you&#8217;ll actually want to stick with<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When asked what advice he&#8217;d give to other companies choosing a hosting provider, Javier kept it practical:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Look around. Read reviews, check forums. Look at which clients they work with: &#8216;Oh look, they work with brands that I even know.&#8217; That&#8217;s extremely important. That&#8217;s what I&#8217;ve done myself.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Solid advice. The clients a hosting provider serves tell you a lot about whether they can handle what you need, especially if your site carries years of content, faces real security threats, and can&#8217;t afford to go dark on a Friday night.<\/p>\n\n\n\n<p>Running a growing business or any project that people depend on? Your hosting should be the thing you think about least. That&#8217;s what MarketingDirecto.com found with SiteGround, and it&#8217;s why they&#8217;re still with the same hosting eight years later.<\/p>\n\n\n<p>[86]<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"When your website is your business, downtime isn't an inconvenience. It's lost revenue, lost trust, and lost visibility in search. Whether you're running an online store, a service business, or a content-driven site, your audience expects it to just work. MarketingDirecto.com\u2019s CEO &amp; Founder Javier Piedrahita knows that pressure better than most. As one of&hellip;","protected":false},"author":147,"featured_media":24586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2097],"tags":[],"class_list":["post-24588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Client Success Story MarketingDirecto.com<\/title>\n<meta name=\"description\" content=\"MarketingDirecto.com dealt with years of downtime, hacker attacks, and useless support. 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