<\/span>The Turning Point Every Business Owner Faces<\/span><\/h2>\n\n\n\nJessica started her blog on the free Blogger platform back in 2011 as a simple way to share family travels. Her space gradually transformed into a collection of personal stories mixed with food recipes. She moved to Squarespace, and for years, it stayed that way – a hobby, something she did out of passion. She earned a bit from brand sponsorships, but nothing significant.<\/p>\n\n\n\n
Then one day, a fellow blogger shared their monthly income figures. The numbers stunned Jessica. She turned to her husband Aaron and asked a question you might be asking yourself right now: “What would it take to turn this into a real business?”<\/strong><\/p>\n\n\n\n![\"Summary](\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Jessica_Randhawa_success_story_Inline_1-1024x512.jpg\")
<\/figure>\n\n\n\n<\/span>The Squarespace Bottleneck<\/span><\/h2>\n\n\n\nIn 2017, following that eye-opening conversation about successful blogging, Jessica and Aaron began to seriously evaluate their setup. Squarespace was holding them back in ways they hadn’t fully recognized.<\/p>\n\n\n\n
\n“We decided to switch everything over to WordPress to focus more on SEO since Squarespace at the time wasn’t able to do much for SEO.” – Aaron Ranhawa<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nThe problems were significant and multifaceted:<\/p>\n\n\n\n
\n- SEO capabilities were virtually nonexistent<\/strong><\/li>\n\n\n\n
- Oversized images were killing performance<\/strong><\/li>\n\n\n\n
- Limited monetization potential<\/strong><\/li>\n\n\n\n
- Technical limitations prevented the kind of optimization they needed for serious traffic growth<\/strong><\/li>\n<\/ul>\n\n\n\n
\n“The site was slow. It was a hot mess. Our images were way too big and heavy, which Squarespace didn’t care about.” Aaron recalls.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nSound familiar?<\/p>\n\n\n\n
<\/span>The SiteGround Difference<\/span><\/h2>\n\n\n\nIn mid-2017, The Forked Spoon made the leap from Squarespace to WordPress hosting with SiteGround<\/a>. By 2018, they were focusing heavily on SEO, optimizing existing content, improving site speed, and publishing consistently.<\/p>\n\n\n\nThe results came faster than they expected.<\/p>\n\n\n\n
\n“In 2018, after focusing on SEO and everything being on SiteGround and WordPress, we started seeing <\/em>month-over-month growth of 40% starting from 30,000 visitors.\u201d <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\nWithin just one month, they qualified for Mediavine, an advertising network that required a minimum of 50,000 sessions at the time. They’d increased their traffic by nearly 70% in 30 days<\/strong>.<\/p>\n\n\n\nBut that was just the beginning. By November 2019 – roughly two years after the migration – The Forked Spoon was attracting 2.5 million sessions per month<\/strong>. That’s an 80x increase from their starting point<\/strong>.<\/p>\n\n\n\n\n“I was like, why didn’t we do this sooner!? Imagine where we would be now!” Jessica says.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nThe results were in:<\/p>\n\n\n\n
\n- Within 30 days:<\/strong> 70% increase in traffic, qualifying for premium ad networks<\/li>\n\n\n\n
- Within 18 months:<\/strong> 2.5 million sessions per month<\/li>\n\n\n\n
- Growth rate:<\/strong> 40% month-over-month for 18 consecutive months<\/li>\n\n\n\n
- Overall result:<\/strong> An 80x traffic increase from their starting point<\/li>\n<\/ul>\n\n\n\n
![\"Google](\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/11\/Jessica_Randhawa_success_story_Inline_2-1024x512.jpg\")
<\/figure>\n\n\n\n<\/span>A Migration That’s Worth It<\/span><\/h2>\n\n\n\nInfrastructure That Grows With You<\/h3>\n\n\n\n
No business owner should have to worry about whether their website hosting can handle their success. <\/p>\n\n\n\n
The Forked Spoon started on a basic SiteGround hosting plan and scaled to cloud hosting as their traffic exploded. Simply because SiteGround’s infrastructure is built to grow with you.<\/p>\n\n\n\n
\n“We love having you guys utilize Google’s cloud as a backbone, it just never goes down,” Aaron explains.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nThe Uptime Factor<\/h3>\n\n\n\n
Just like for any online presence, so in the food blogging world, downtime is a constant concern. Community forums regularly fill with complaints about outages, power failures, and networking issues. During those crises, The Forked Spoon stayed live.That’s not just convenience\u2014that’s revenue you’re capturing while others are losing it.<\/strong><\/p>\n\n\n\n\n“We’re in a lot of communities online for food bloggers, and we always hear, ‘Is anybody else down? Is this company down?’ And with SiteGround, we’ve never heard any excuses. You guys are always up,” Aaron shares.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nJessica and Aaron admit they deliberately kept quiet about their hosting provider for years, treating it as a competitive advantage in an industry where uptime directly impacts revenue<\/strong> during peak traffic moments.<\/p>\n\n\n\n\n“Uptime is a huge thing in food blogging, and we’ve just kind of kept you guys in our pocket, been quiet about it to keep it as a competitive advantage.” – Aaron Randhawa<\/em><\/p>\n<\/blockquote>\n\n\n\nWebsite Management Tools That Actually Work <\/h3>\n\n\n\n
Managing the technical side of a high-traffic blog requires tools that make your work easier, not more complicated. This was SiteGround’s thought behind Site Tools<\/a> – their custom-built website control panel replacing traditional cPanel.\u00a0<\/p>\n\n\n\nAnd Aaron found it did streamline his daily workflow.<\/p>\n\n\n\n
\n“Site Tools is way better than cPanel. So much more intuitive. It’s got everything we’ve ever needed. I love the simplicity, and it’s easy to get to.”\u00a0<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nYou need to be able to manage your site quickly, especially in critical situations, so you can get back to running your business. When something goes wrong\u2014a plugin breaks, an update causes issues\u2014you can restore from SiteGround’s automated daily backups in minutes, not hours.<\/p>\n\n\n\n
\n“Having everything automatically backed up on your servers… I’ve had to roll back plugin updates or all of a sudden, something’s wrong with WordPress, and had to roll back a WordPress update\u2013it’s really easy to do that with SiteGround’s Site Tools.”<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nSupport That Doesn’t Make You Wait<\/h3>\n\n\n\n
For Jessica and Aaron, who manage everything from recipe development to website maintenance, knowing help is available around the clock just gives them this extra layer of peace of mind. When you’re running a business by yourself or with a small team, you can’t afford to wait hours for technical support.<\/p>\n\n\n\n
\n“Another thing we really like is the 24\/7 support. It doesn’t matter what time of the day it is, I’m always going to be able to talk to somebody. I don’t think I’ve ever had to wait more than two minutes to get a hold of somebody on chat.”- Aaron Randhawa<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<\/span>The Investment That Actually Pays Off<\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\n<\/span>The Squarespace Bottleneck<\/span><\/h2>\n\n\n\nIn 2017, following that eye-opening conversation about successful blogging, Jessica and Aaron began to seriously evaluate their setup. Squarespace was holding them back in ways they hadn’t fully recognized.<\/p>\n\n\n\n
\n“We decided to switch everything over to WordPress to focus more on SEO since Squarespace at the time wasn’t able to do much for SEO.” – Aaron Ranhawa<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nThe problems were significant and multifaceted:<\/p>\n\n\n\n
\n- SEO capabilities were virtually nonexistent<\/strong><\/li>\n\n\n\n
- Oversized images were killing performance<\/strong><\/li>\n\n\n\n
- Limited monetization potential<\/strong><\/li>\n\n\n\n
- Technical limitations prevented the kind of optimization they needed for serious traffic growth<\/strong><\/li>\n<\/ul>\n\n\n\n
\n“The site was slow. It was a hot mess. Our images were way too big and heavy, which Squarespace didn’t care about.” Aaron recalls.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nSound familiar?<\/p>\n\n\n\n
<\/span>The SiteGround Difference<\/span><\/h2>\n\n\n\nIn mid-2017, The Forked Spoon made the leap from Squarespace to WordPress hosting with SiteGround<\/a>. By 2018, they were focusing heavily on SEO, optimizing existing content, improving site speed, and publishing consistently.<\/p>\n\n\n\nThe results came faster than they expected.<\/p>\n\n\n\n
\n“In 2018, after focusing on SEO and everything being on SiteGround and WordPress, we started seeing <\/em>month-over-month growth of 40% starting from 30,000 visitors.\u201d <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\nWithin just one month, they qualified for Mediavine, an advertising network that required a minimum of 50,000 sessions at the time. They’d increased their traffic by nearly 70% in 30 days<\/strong>.<\/p>\n\n\n\nBut that was just the beginning. By November 2019 – roughly two years after the migration – The Forked Spoon was attracting 2.5 million sessions per month<\/strong>. That’s an 80x increase from their starting point<\/strong>.<\/p>\n\n\n\n\n“I was like, why didn’t we do this sooner!? Imagine where we would be now!” Jessica says.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nThe results were in:<\/p>\n\n\n\n
\n- Within 30 days:<\/strong> 70% increase in traffic, qualifying for premium ad networks<\/li>\n\n\n\n
- Within 18 months:<\/strong> 2.5 million sessions per month<\/li>\n\n\n\n
- Growth rate:<\/strong> 40% month-over-month for 18 consecutive months<\/li>\n\n\n\n
- Overall result:<\/strong> An 80x traffic increase from their starting point<\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\n<\/span>A Migration That’s Worth It<\/span><\/h2>\n\n\n\nInfrastructure That Grows With You<\/h3>\n\n\n\n
No business owner should have to worry about whether their website hosting can handle their success. <\/p>\n\n\n\n
The Forked Spoon started on a basic SiteGround hosting plan and scaled to cloud hosting as their traffic exploded. Simply because SiteGround’s infrastructure is built to grow with you.<\/p>\n\n\n\n
\n“We love having you guys utilize Google’s cloud as a backbone, it just never goes down,” Aaron explains.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nThe Uptime Factor<\/h3>\n\n\n\n
Just like for any online presence, so in the food blogging world, downtime is a constant concern. Community forums regularly fill with complaints about outages, power failures, and networking issues. During those crises, The Forked Spoon stayed live.That’s not just convenience\u2014that’s revenue you’re capturing while others are losing it.<\/strong><\/p>\n\n\n\n\n“We’re in a lot of communities online for food bloggers, and we always hear, ‘Is anybody else down? Is this company down?’ And with SiteGround, we’ve never heard any excuses. You guys are always up,” Aaron shares.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nJessica and Aaron admit they deliberately kept quiet about their hosting provider for years, treating it as a competitive advantage in an industry where uptime directly impacts revenue<\/strong> during peak traffic moments.<\/p>\n\n\n\n\n“Uptime is a huge thing in food blogging, and we’ve just kind of kept you guys in our pocket, been quiet about it to keep it as a competitive advantage.” – Aaron Randhawa<\/em><\/p>\n<\/blockquote>\n\n\n\nWebsite Management Tools That Actually Work <\/h3>\n\n\n\n
Managing the technical side of a high-traffic blog requires tools that make your work easier, not more complicated. This was SiteGround’s thought behind Site Tools<\/a> – their custom-built website control panel replacing traditional cPanel.\u00a0<\/p>\n\n\n\nAnd Aaron found it did streamline his daily workflow.<\/p>\n\n\n\n
\n“Site Tools is way better than cPanel. So much more intuitive. It’s got everything we’ve ever needed. I love the simplicity, and it’s easy to get to.”\u00a0<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nYou need to be able to manage your site quickly, especially in critical situations, so you can get back to running your business. When something goes wrong\u2014a plugin breaks, an update causes issues\u2014you can restore from SiteGround’s automated daily backups in minutes, not hours.<\/p>\n\n\n\n
\n“Having everything automatically backed up on your servers… I’ve had to roll back plugin updates or all of a sudden, something’s wrong with WordPress, and had to roll back a WordPress update\u2013it’s really easy to do that with SiteGround’s Site Tools.”<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\nSupport That Doesn’t Make You Wait<\/h3>\n\n\n\n
For Jessica and Aaron, who manage everything from recipe development to website maintenance, knowing help is available around the clock just gives them this extra layer of peace of mind. When you’re running a business by yourself or with a small team, you can’t afford to wait hours for technical support.<\/p>\n\n\n\n
\n“Another thing we really like is the 24\/7 support. It doesn’t matter what time of the day it is, I’m always going to be able to talk to somebody. I don’t think I’ve ever had to wait more than two minutes to get a hold of somebody on chat.”- Aaron Randhawa<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<\/span>The Investment That Actually Pays Off<\/span><\/h2>\n\n\n\n
“We decided to switch everything over to WordPress to focus more on SEO since Squarespace at the time wasn’t able to do much for SEO.” – Aaron Ranhawa<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n The problems were significant and multifaceted:<\/p>\n\n\n\n “The site was slow. It was a hot mess. Our images were way too big and heavy, which Squarespace didn’t care about.” Aaron recalls.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n Sound familiar?<\/p>\n\n\n\n In mid-2017, The Forked Spoon made the leap from Squarespace to WordPress hosting with SiteGround<\/a>. By 2018, they were focusing heavily on SEO, optimizing existing content, improving site speed, and publishing consistently.<\/p>\n\n\n\n The results came faster than they expected.<\/p>\n\n\n\n “In 2018, after focusing on SEO and everything being on SiteGround and WordPress, we started seeing <\/em>month-over-month growth of 40% starting from 30,000 visitors.\u201d <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n Within just one month, they qualified for Mediavine, an advertising network that required a minimum of 50,000 sessions at the time. They’d increased their traffic by nearly 70% in 30 days<\/strong>.<\/p>\n\n\n\n But that was just the beginning. By November 2019 – roughly two years after the migration – The Forked Spoon was attracting 2.5 million sessions per month<\/strong>. That’s an 80x increase from their starting point<\/strong>.<\/p>\n\n\n\n “I was like, why didn’t we do this sooner!? Imagine where we would be now!” Jessica says.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n The results were in:<\/p>\n\n\n\n No business owner should have to worry about whether their website hosting can handle their success. <\/p>\n\n\n\n The Forked Spoon started on a basic SiteGround hosting plan and scaled to cloud hosting as their traffic exploded. Simply because SiteGround’s infrastructure is built to grow with you.<\/p>\n\n\n\n “We love having you guys utilize Google’s cloud as a backbone, it just never goes down,” Aaron explains.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n Just like for any online presence, so in the food blogging world, downtime is a constant concern. Community forums regularly fill with complaints about outages, power failures, and networking issues. During those crises, The Forked Spoon stayed live.That’s not just convenience\u2014that’s revenue you’re capturing while others are losing it.<\/strong><\/p>\n\n\n\n “We’re in a lot of communities online for food bloggers, and we always hear, ‘Is anybody else down? Is this company down?’ And with SiteGround, we’ve never heard any excuses. You guys are always up,” Aaron shares.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n Jessica and Aaron admit they deliberately kept quiet about their hosting provider for years, treating it as a competitive advantage in an industry where uptime directly impacts revenue<\/strong> during peak traffic moments.<\/p>\n\n\n\n “Uptime is a huge thing in food blogging, and we’ve just kind of kept you guys in our pocket, been quiet about it to keep it as a competitive advantage.” – Aaron Randhawa<\/em><\/p>\n<\/blockquote>\n\n\n\n Managing the technical side of a high-traffic blog requires tools that make your work easier, not more complicated. This was SiteGround’s thought behind Site Tools<\/a> – their custom-built website control panel replacing traditional cPanel.\u00a0<\/p>\n\n\n\n And Aaron found it did streamline his daily workflow.<\/p>\n\n\n\n “Site Tools is way better than cPanel. So much more intuitive. It’s got everything we’ve ever needed. I love the simplicity, and it’s easy to get to.”\u00a0<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n You need to be able to manage your site quickly, especially in critical situations, so you can get back to running your business. When something goes wrong\u2014a plugin breaks, an update causes issues\u2014you can restore from SiteGround’s automated daily backups in minutes, not hours.<\/p>\n\n\n\n “Having everything automatically backed up on your servers… I’ve had to roll back plugin updates or all of a sudden, something’s wrong with WordPress, and had to roll back a WordPress update\u2013it’s really easy to do that with SiteGround’s Site Tools.”<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n For Jessica and Aaron, who manage everything from recipe development to website maintenance, knowing help is available around the clock just gives them this extra layer of peace of mind. When you’re running a business by yourself or with a small team, you can’t afford to wait hours for technical support.<\/p>\n\n\n\n “Another thing we really like is the 24\/7 support. It doesn’t matter what time of the day it is, I’m always going to be able to talk to somebody. I don’t think I’ve ever had to wait more than two minutes to get a hold of somebody on chat.”- Aaron Randhawa<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n\n
\n
<\/span>The SiteGround Difference<\/span><\/h2>\n\n\n\n
\n
\n
\n
<\/figure>\n\n\n\n<\/span>A Migration That’s Worth It<\/span><\/h2>\n\n\n\n
Infrastructure That Grows With You<\/h3>\n\n\n\n
\n
The Uptime Factor<\/h3>\n\n\n\n
\n
\n
Website Management Tools That Actually Work <\/h3>\n\n\n\n
\n
\n
Support That Doesn’t Make You Wait<\/h3>\n\n\n\n
\n
<\/span>The Investment That Actually Pays Off<\/span><\/h2>\n\n\n\n
![\"Call-to-action](\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/06\/inline4-1-1024x333.jpg\")
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"It's similar to every small business story. You start out doing something you love. Maybe you're selling products, offering services, or simply sharing your craft or expertise online or offline. But somewhere along the way, you ask yourself, \"Could this be a real business? And if so, what more can I do to help it…","protected":false},"author":120,"featured_media":24156,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2097],"tags":[],"class_list":["post-24154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"yoast_head":"\n