{"id":24094,"date":"2025-09-04T06:55:38","date_gmt":"2025-09-04T06:55:38","guid":{"rendered":"https:\/\/newblog.siteground.com\/en\/?p=24094"},"modified":"2026-01-22T14:00:17","modified_gmt":"2026-01-22T14:00:17","slug":"client-story-wingman-planning","status":"publish","type":"post","link":"https:\/\/www.siteground.com\/blog\/client-story-wingman-planning\/","title":{"rendered":"Finding a Host That Can Actually Keep Up with Your Growth"},"content":{"rendered":"\n<p>Founded in 2009 by Tom Mirabella in New Jersey, <a href=\"https:\/\/wingmanplanning.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wingman Planning<\/a> began when local business owners kept asking Tom for help building websites. What started as informal requests soon blossomed into a full-service digital marketing agency that&#8217;s become an integral part of their local business community.<\/p>\n\n\n\n<p>Today, with over 1150 websites built, Wingman Planning has established itself as a powerhouse in the digital marketing space. Their services span website design, SEO, paid advertising, social media management, and graphic design &#8211; everything from business cards to complete brand identity packages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/static-blog.siteground.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Inline_Image-2-1024x512.jpg\" alt=\"Infographic titled 'Client Results With SiteGround in a Nutshell' on a dark blue gradient background, featuring four key achievements with blue checkmark icons: 3x infrastructure scaling (grew from one to three servers in two years for business expansion), Zero downtime deployments (staging environments enable quick launches without accessibility issues), Hundreds saved annually (reduced hosting costs while gaining more resources and better performance), and Zero speed complaints (clients consistently experience fast loading with no performance delays).\" class=\"wp-image-24095\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-finding-a-hosting-solution-that-could-keep-up\"><span class=\"ez-toc-section\" id=\"the-challenge-finding-a-hosting-solution-that-could-keep-up\"><\/span><strong>The Challenge: Finding a Hosting Solution That Could Keep Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As Wingman Planning grew, its previous hosting infrastructure became a critical bottleneck. The team&#8217;s experience with their previous hosting provider was far from ideal.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>With our previous provider, we felt like we weren&#8217;t getting the level of service that we owed to our customers. When you came to them with a technical issue, they were unable to help and simply directed you to speak with a developer. &#8211; Toni Shrewsberry, Director of Website Development<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>For Allan Portera, Director of Marketing at Wingmann Planning, who had been using various hosting solutions for years, the technical limitations were equally frustrating. The cPanel-based systems he was familiar with had become clumsy, and the agency needed a hosting solution that could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Handle rapid scaling as they migrated multiple client websites<\/li>\n\n\n\n<li>Provide reliable technical support for hosting-related issues<\/li>\n\n\n\n<li>Offer an intuitive interface that wouldn&#8217;t slow down their development process<\/li>\n\n\n\n<li>Deliver consistent performance without the lag common with other providers<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution-siteground-s-comprehensive-hosting-platform\"><span class=\"ez-toc-section\" id=\"the-solution-sitegrounds-comprehensive-hosting-platform\"><\/span><strong>The Solution: SiteGround&#8217;s Comprehensive Hosting Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-discovery-through-partnership\"><strong>Discovery Through Partnership<\/strong><\/h3>\n\n\n\n<p>The transition to SiteGround came through a recommendation related to their preferred website theme, but Allan had actually discovered SiteGround several years prior and had been using the platform for six to eight years personally before bringing it to Wingman Planning.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>When I started my own little personal marketing agency, someone had referred SiteGround to me and I know all the features really stood out to me, and that was what drew me in.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-streamlined-management-with-site-tools\"><strong>Streamlined Management with Site Tools<\/strong><\/h3>\n\n\n\n<p>The switch proved to be transformative, starting with SiteGround&#8217;s <a href=\"https:\/\/www.siteground.com\/site-tools\" target=\"_blank\" rel=\"noreferrer noopener\">Site Tools<\/a> interface.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>You guys kind of reinvented cPanel. That&#8217;s my big takeaway. Everything just works. It&#8217;s the unified dashboard. It&#8217;s the ease of use. It&#8217;s so easy. &#8211; Allan Portera, Director of Marketing&nbsp;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Toni, as a newcomer to the platform, particularly appreciated the user-friendly approach:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>It makes it easy for people who aren&#8217;t developers or understand code. It&#8217;s almost like in layman&#8217;s terms and everything is very clear and concise and you understand what each thing needs to do.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-performance-that-actually-delivers\"><span class=\"ez-toc-section\" id=\"performance-that-actually-delivers\"><\/span><strong>Performance That Actually Delivers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The agency quickly adopted several key SiteGround features that streamlined their development process:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wordpress-staging-environments\"><strong>WordPress Staging Environments<\/strong><\/h3>\n\n\n\n<p>SiteGround&#8217;s WordPress Staging functionality became an immediate game-changer for the team&#8217;s workflow.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>\u00a0I love how easy it is to go from a staging to a live environment. It&#8217;s a timesaver. It helps us launch sites extremely quickly without any downtime. &#8211; Toni Shrewsberry, Director of Website Development<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ssl-certificate-management\"><strong>SSL Certificate Management<\/strong><\/h3>\n\n\n\n<p>Managing SSL certificates across hundreds of client websites was previously a significant administrative burden. SiteGround&#8217;s automated SSL certificate provisioning and renewal eliminated this pain point entirely.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>The built-in SSL certificates save us so much from having expired certificates and having to renew every year. Oh my god, I can&#8217;t even tell you how much that&#8217;s changed. &#8211; Allan Portera, Director of Marketing<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-siteground-migrator-plugin-nbsp\"><strong>SiteGround Migrator Plugin&nbsp;<\/strong><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/wordpress.org\/plugins\/siteground-migrator\/\" target=\"_blank\" rel=\"noreferrer noopener\">SiteGround Migrator plugin<\/a> became a particular favorite for the team handling multiple website transitions.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>I love the migration tool, it just makes the transition so seamless. The automated migration tool handles the complex process of moving websites between hosting providers, including files, databases, and configurations. &#8211; Toni Shrewsberry, Director of Website Development<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-temporary-domains\"><strong>Temporary Domains<\/strong><\/h3>\n\n\n\n<p>For testing and development, SiteGround&#8217;s temporary domain feature proved invaluable for Wingman Planning:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>&nbsp;The temporary domains make it very easy to just deploy new websites. I never had that experience anywhere else. This feature allows developers to work on websites before the final domain is configured, streamlining the development process. &#8211; Allan Portera, Director of Marketing<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-file-management-and-monitoring\"><strong>File Management and Monitoring<\/strong><\/h3>\n\n\n\n<p>Allan particularly appreciates the advanced file management capabilities:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>I like being able to just go through the file manager and like reviewing things by the inode usage and being able to like clean up our websites, and if we find out there&#8217;s a caching plugin that&#8217;s making or a backup plugin that&#8217;s making all these backups, we need to delete those. It&#8217;s easy to identify problems.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This level of visibility into resource usage helps the agency maintain optimal performance across all client websites and identify potential issues before they impact site performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-support-that-goes-the-extra-mile\"><strong>Support That Goes the Extra Mile<\/strong><\/h3>\n\n\n\n<p>The biggest game-changer has been SiteGround&#8217;s customer support quality. Unlike their previous provider, SiteGround&#8217;s team takes ownership of problems.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>With SiteGround, they dig in and say, &#8216;we&#8217;re going to get this solved. If they can&#8217;t fix it directly, they give you the tools to solve it yourself. &#8211; Toni Shrewsberry, Director of Website Development<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Allan has become such a frequent user of the support that Toni jokes he&#8217;s &#8220;their best friend&#8221;. The support team has educated Allan on advanced topics that extended far beyond basic hosting issues.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>They&#8217;ve educated me on things that I never thought I&#8217;d be able to do, like cron jobs. They taught me how to clean up the file manager, you know, all these things that we take notes.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The hands-on approach of SiteGround&#8217;s support team sets them apart from typical hosting providers.&nbsp;<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>They&#8217;re able to tap into our accounts and just sometimes even fix things for us or look at logs that we&#8217;re not able to see and just easily identify what the problem is. We&#8217;re constantly migrating websites and each website is very much unique. So, we&#8217;ve run into some old PHP problems and it&#8217;s been a breeze.&nbsp; &#8211; Allan Portera, Director of Marketing<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-powered-support-integration\"><strong>AI-Powered Support Integration<\/strong><\/h3>\n\n\n\n<p>SiteGround&#8217;s <a href=\"https:\/\/newblog.siteground.com\/en\/siteground-customer-service-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI support integration<\/a> has streamlined many routine support interactions.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u0422he customer support with the AI integration is pretty awesome because half the time I don&#8217;t even need to talk to someone. The AI just answers it, which is great.\u00a0 &#8211; Allan Portera, Director of Marketing<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results-scaling-success-with-confidence\"><span class=\"ez-toc-section\" id=\"the-results-scaling-success-with-confidence\"><\/span><strong>The Results: Scaling Success with Confidence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-financial-impact\"><strong>Financial Impact<\/strong><\/h3>\n\n\n\n<p>The switch to SiteGround delivered immediate cost savings without sacrificing quality or features.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>We&#8217;ve been able to save hundreds of dollars per year and we have much more resources with you guys.  &#8211; Allan Portera, Director of Marketing<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This cost efficiency allowed the agency to reinvest savings into growth initiatives while providing better service to clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-operational-efficiency\"><strong>Operational Efficiency<\/strong><\/h3>\n\n\n\n<p>The agency&#8217;s migration capabilities have dramatically improved. They successfully migrated 15 sites in just two months with complete confidence in the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-seamless-scaling\"><strong>Seamless Scaling<\/strong><\/h3>\n\n\n\n<p>As the agency continues to grow, SiteGround&#8217;s infrastructure scales effortlessly with its needs.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>It&#8217;s easy to scale. We started out with one server and now we&#8217;re on our third and it&#8217;s been probably two years since we&#8217;ve been using it. So it&#8217;s extremely easy to scale. &#8211; Toni Shrewsberry, Director of Website Development<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-time-savings-on-technical-issues\"><strong>Time Savings on Technical Issues<\/strong><\/h3>\n\n\n\n<p>When asked directly about time spent on technical issues, both Allan and Toni responded definitively: &#8220;Definitely,&#8221; confirming <strong>they&#8217;re spending significantly less time on technical problems compared to their previous hosting provider<\/strong>.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-website-performance-excellence\"><strong>Website Performance Excellence<\/strong><\/h3>\n\n\n\n<p>Client satisfaction with website performance has reached new heights.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Our clients love the speed. The speed&#8217;s a huge thing. It&#8217;s never ever ever slow. There&#8217;s never delay. If it is, it&#8217;s always our fault. &#8211; Allan Portera, Director of Marketing<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This performance consistency has become a competitive advantage for Wingman Planning, allowing them to deliver superior results that clients notice and appreciate.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bottom-line-complete-hosting-confidence-nbsp\"><span class=\"ez-toc-section\" id=\"the-bottom-line-complete-hosting-confidence\"><\/span><strong>The Bottom Line: Complete Hosting Confidence&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>I&#8217;m not lying when I say SiteGround is the best web hosting company on Earth. For what we do, there&#8217;s nothing else that compares.- Allan Portera, Director of Marketing<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>By defaulting all clients to SiteGround, Wingman Planning is literally staking its business reputation on the platform&#8217;s reliability. It&#8217;s the ultimate vote of confidence from an agency that&#8217;s tried the alternatives and found them lacking.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Most of our clients don&#8217;t know hosting and that&#8217;s not their thing. They&#8217;re working in plumbing or building houses. They let us handle what we do best.- Toni Shrewsberry, Director of Website Development<\/em><br><\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.siteground.com\/agency-hosting-program?mktafcode=a579a36b5cb4e9e6b2aaa17c0d88905d\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/inline_1_1200x660-1024x563.jpg\" alt=\"A promotional image for SiteGround featuring three people working around a table, with text highlighting the benefits of saving time and scaling a WordPress agency. The text reads, &quot;Ready to Save Hours of Work and Scale Your WordPress Agency? Trust SiteGround to deliver the solid foundation your agency deserves. Elevate your web management processes with a hosting service that ensures peace of mind for both you and your clients.&quot; A &quot;GET STARTED&quot; button and a 98% satisfaction rating bar graph are also included.\" class=\"wp-image-23775\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Founded in 2009 by Tom Mirabella in New Jersey, Wingman Planning began when local business owners kept asking Tom for help building websites. What started as informal requests soon blossomed into a full-service digital marketing agency that's become an integral part of their local business community. 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