{"id":23921,"date":"2025-07-08T03:45:49","date_gmt":"2025-07-08T03:45:49","guid":{"rendered":"https:\/\/newblog.siteground.com\/en\/?p=23921"},"modified":"2025-08-21T13:12:12","modified_gmt":"2025-08-21T13:12:12","slug":"client-story-inkling","status":"publish","type":"post","link":"https:\/\/www.siteground.com\/blog\/client-story-inkling\/","title":{"rendered":"Transforming Inkling\u2019s Hosting Roadblocks into Seamless Operations"},"content":{"rendered":"\n<p>Every successful web development agency thrives on a partnership that seamlessly blends creativity and technical expertise. Andrea Krones began this journey in 2004 with the launch of <a href=\"https:\/\/inklingdesign.ca\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Inkling Design<\/a>, dedicating her passion to crafting exceptional designs. In 2018, Kelley Gibson joined her, bringing a fresh wave of technical prowess, and together they have built a flourishing web agency.&nbsp;<\/p>\n\n\n\n<p>When hosting challenges threatened to derail their growing success, their strategic move to SiteGround transformed their operations and delivered the rock-solid foundation they needed to thrive.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/static-blog.siteground.com\/wp-content\/uploads\/sites\/2\/2025\/07\/Inkling_inline-1024x512.jpg\" alt=\"\" class=\"wp-image-23939\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-when-deadlines-meet-downtime\"><span class=\"ez-toc-section\" id=\"the-challenge-when-deadlines-meet-downtime\"><\/span><strong>The Challenge: When Deadlines Meet Downtime<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By 2024, the challenges with their current hosting provider had become a critical issue, not just for their own projects but for their clients&#8217; websites as well. During a particularly busy fall season, with numerous client projects on tight deadlines, the disruptions became unbearable. Staging sites were frequently inaccessible, causing significant delays and stress.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>We had staging sites that were becoming completely inaccessible over and over again. I kept being reassured that it was fixed, but then I kept losing access and losing time on tight deadlines. That&#8217;s when I knew it was time to leave.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The support experience only added to the frustration, with repeated false assurances and hours wasted on unresolved issues.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>The constant runaround of it&#8217;s fine and then having to go through another one-hour support call for them to be like, &#8216;I found the issue. Now it&#8217;s fine.&#8217; And I did that five or six times with it still not being resolved.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>As an experienced developer, Kelley suspected that the root of the problems lay not in their code but within the hosting infrastructure itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution-a-familiar-face-with-proven-results\"><span class=\"ez-toc-section\" id=\"the-solution-a-familiar-face-with-proven-results\"><\/span><strong>The Solution: A Familiar Face with Proven Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fortunately, Kelley already knew where to turn. Through years of working with clients who used SiteGround, she had experienced our platform&#8217;s reliability firsthand.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>We had clients on SiteGround and I really liked the collaborator access and the interface in general. The support was always great, so I&#8217;d always had really good experiences working with SiteGround.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Despite having &#8220;so much to migrate,&#8221; including staging servers for multiple clients, Kelley made the switch. Her familiarity with SiteGround&#8217;s setup made the transition smooth, even though she chose to migrate sites manually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results-stability-speed-and-peace-of-mind\"><span class=\"ez-toc-section\" id=\"the-results-stability-speed-and-peace-of-mind\"><\/span><strong>The Results: Stability, Speed, and Peace of Mind<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The transformation was immediate, providing validation that Kelley had been right all along about the source of their technical problems.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Definitely none of the same issues that we were experiencing before. I kept saying it wasn&#8217;t our code causing the issues with our previous hosting provider \u2013 it was the server. And sure enough, that was the case.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This instant improvement proved that Inkling Design&#8217;s websites and staging environments weren&#8217;t flawed \u2013 they had simply been held back by inadequate hosting infrastructure. <strong>The same code that had been causing constant headaches on their previous provider now ran smoothly on SiteGround&#8217;s servers<\/strong>.<\/p>\n\n\n\n<p>The relief was palpable for the development team, who had spent months troubleshooting problems that weren&#8217;t actually their fault. Moving to SiteGround didn&#8217;t just solve technical issues; it restored confidence in their development processes and eliminated the stress of wondering whether their next deployment would mysteriously fail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhanced-performance-and-reliability\"><strong>Enhanced Performance and Reliability<\/strong><\/h3>\n\n\n\n<p>The performance improvements were noticeable across every aspect of their hosting experience:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>More reliable performance, better uptime, everything is&nbsp; just&nbsp; faster.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Beyond the basic metrics, SiteGround&#8217;s approach to resource management impressed Kelley with its proactive nature:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>I really like the emails I receive when our account resources are at the 80% mark. This gives us time to manage the situation before it becomes a critical issue and address it and get it handled.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>This thoughtful approach to capacity management meant no more surprise downtime or emergency scrambles to resolve resource issues. <\/strong>The staging environments that had been disappearing at crucial moments were now rock-solid, allowing the team to work confidently on client projects without fear of losing their work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-rock-solid-security\"><strong>A Rock-Solid Security<\/strong><\/h3>\n\n\n\n<p>Security has become one of the most compelling reasons Inkling Design recommends SiteGround to their clients. Having witnessed firsthand the vulnerabilities and issues that plague budget hosting providers, Kelley emphasizes the critical importance of investing in proper security infrastructure:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>The security side of hosting is something that I like to bring up, given that I&#8217;ve been through issues myself and I&#8217;ve seen other clients have issues with the more budget hosts. That\u2019s why I don&#8217;t just go with this one that&#8217;s cheaper. It&#8217;s like because you&#8217;ll get service that is worth that price.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This security-first approach has proven invaluable for Inkling&#8217;s clients, particularly those who have experienced security breaches in the past. For businesses that have dealt with malware attacks or hacking attempts, the robust security measures provided by SiteGround offer essential peace of mind and protection for their online presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-streamlined-support-experience\"><strong>Streamlined Support Experience<\/strong><\/h3>\n\n\n\n<p>The difference in support quality was staggering, eliminating the frustration and time waste that had plagued their previous hosting experience:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>At SiteGround, it&#8217;s rare that even a support ticket needs to be opened. It&#8217;s typically resolved in one chat with the support when we have something. I love the support team. They&#8217;re my best friends.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Kell\u0435y also emphasizes SiteGround&#8217;s support when presenting hosting provider options to her clients.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>I always speak about the availability of the support because I find that that&#8217;s something that&#8217;s crucial with hosting.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Kelley shared a personal example of why this matters so much:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Years ago, I ended up working on my honeymoon because somebody&#8217;s site went down and it was under our hosting at the time, and that was when I kind of moved the line.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Now, with SiteGround&#8217;s reliable support system and client collaborator access, there are no such problems:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>This way, it allows us to tell clients they can discuss with the hosting provider directly if we&#8217;re unavailable. So it provides that kind of larger team support feel for a smaller team like us.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fewer-technical-complications\"><strong>Fewer Technical Complications<\/strong><\/h3>\n\n\n\n<p>Having worked with numerous hosting providers through client projects, Kelley has developed a comprehensive perspective on hosting reliability. Her comparative experience highlights SiteGround&#8217;s technical superiority:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>I work with another hosting provider for two different client sites where there are caching issues, like their caching is interfering with something else, and it ends up like pulling images from the site. And I&#8217;ve never run into that on SiteGround.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This technical stability extends across all hosting providers they work with:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>I&#8217;ve worked with a lot of different hosting providers, and I have the least amount of technical issues with SiteGround.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The reduction in technical complications has freed up valuable development time that was previously spent troubleshooting hosting-related problems, allowing the team to focus on what they do best &#8211; creating exceptional websites for their clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tools-that-make-a-difference\"><span class=\"ez-toc-section\" id=\"tools-that-make-a-difference\"><\/span><strong>Tools That Make a Difference<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-collaborator-access\"><strong>Collaborator Access<\/strong><\/h3>\n\n\n\n<p>Inkling Design has adopted a strategic approach to client hosting &#8211; rather than hosting all client websites under their own account, they encourage each client to maintain their own individual SiteGround account, giving clients complete ownership and control over their digital assets.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why the<strong> collaborator access<\/strong> has become the cornerstone of this operational model, allowing Inkling&#8217;s team to seamlessly manage client websites.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>It&#8217;s very easy to get in and out of the different sites that you might need to get into there. I don&#8217;t think I&#8217;ve really had any issues finding anything as I&#8217;ve looked for it around the site.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-site-tools\"><strong>Site Tools <\/strong><\/h3>\n\n\n\n<p>Both Kelley and Inkling\u2019s clients also find the <a href=\"https:\/\/www.siteground.com\/site-tools\" target=\"_blank\" rel=\"noreferrer noopener\">Site Tools<\/a> interface user-friendly and easy to use.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Our clients range in their tech abilities &#8211; some will never log into their account, while others do get in there to check things out. I&#8217;ve never heard any issues from them either.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-speed-optimizer-plugin\"><strong>Speed Optimizer Plugin<\/strong><\/h3>\n\n\n\n<p>The hosting-specific optimization plugin has proven particularly valuable, offering performance benefits tailored specifically to SiteGround&#8217;s infrastructure:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>I really like the <a href=\"https:\/\/www.siteground.com\/wordpress-plugins\/siteground-optimizer\" target=\"_blank\" rel=\"noreferrer noopener\">Speed Optimizer<\/a> plugin. It&#8217;s nice to know that there&#8217;s something that&#8217;s specific to your hosting environment that&#8217;s in use there.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Kelley&#8217;s experience with the plugin on client sites before making the switch gave her confidence in its effectiveness:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Having used that on client sites who were on SiteGround back in the day, I knew that it was a really good option for caching.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This prior experience meant they could immediately leverage the plugin&#8217;s benefits without a learning curve, providing instant performance improvements for their clients\u2019 sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ssl-certificate-nbsp\"><strong>SSL Certificate&nbsp;<\/strong><\/h3>\n\n\n\n<p>Another fantastic and free feature at SiteGround that Kelley greatly appreciates is the SSL certificate.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>One of our clients who hosted with another provider only gets one free SSL certificate, but they have two domains. So they were wondering if they should go somewhere else? I don&#8217;t think anybody should pay for an SSL certificate when Let&#8217;s Encrypt is out there.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>She also appreciates the ease of use when setting up the SSL and configuring the domain:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>The ease of adding an SSL certificate, the ease of getting a domain set up, all of that is fantastic.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-business-impact-credibility-and-growth\"><span class=\"ez-toc-section\" id=\"business-impact-credibility-and-growth\"><\/span><strong>Business Impact: Credibility and Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>The switch to SiteGround didn&#8217;t just solve technical problems &#8211;&nbsp; it enhanced Inkling Design&#8217;s credibility with clients and streamlined their recommendation process.<\/strong>&nbsp;<\/p>\n\n\n\n<p>The impact was immediate and measurable:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>I will say that I feel like since we have started hosting with SiteGround, more of our clients are choosing SiteGround when we send them options for hosting.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This shift represented a significant improvement in their client consultation process. Previously, there had been an awkward disconnect between their recommendations and their own hosting choice:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>When we were on the previous hosting provider, it was my third recommendation on the list for clients, and I was already putting SiteGround before them. So, we would get questions like: &#8220;Why aren&#8217;t you on SiteGround?<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Now there&#8217;s complete alignment between their recommendations and their practice!<\/strong><\/p>\n\n\n\n<p>This &#8220;practice what you preach&#8221; approach has eliminated uncomfortable questions and strengthened their authority as technical advisors to their clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-perfect-hosting-match\"><span class=\"ez-toc-section\" id=\"the-perfect-hosting-match\"><\/span><strong>The Perfect Hosting Match<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For Inkling Design, switching to SiteGround meant moving from constant technical firefighting to focusing on what they do best &#8211; creating beautiful, functional websites for businesses making a positive impact. The combination of reliable infrastructure, intuitive tools, and exceptional support has transformed their daily operations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>The reliability, the performance, the support \u2013 everything just works. When you&#8217;re running a small team and working on tight deadlines, that peace of mind is invaluable. We can focus on delivering great work for our clients instead of worrying about whether our staging sites will be accessible.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.siteground.com\/agency-hosting-program?mktafcode=a579a36b5cb4e9e6b2aaa17c0d88905d\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/inline_1_1200x660-1024x563.jpg\" alt=\"\" class=\"wp-image-23775\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Every successful web development agency thrives on a partnership that seamlessly blends creativity and technical expertise. Andrea Krones began this journey in 2004 with the launch of Inkling Design, dedicating her passion to crafting exceptional designs. In 2018, Kelley Gibson joined her, bringing a fresh wave of technical prowess, and together they have built a&hellip;","protected":false},"author":120,"featured_media":23928,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2097],"tags":[],"class_list":["post-23921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transforming Inkling\u2019s Hosting Roadblocks into Seamless Operations<\/title>\n<meta name=\"description\" content=\"Learn how Inkling Design transformed their operations by switching to SiteGround, leading to enhanced performance, reliability, and client satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newblog.siteground.com\/en\/client-story-inkling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforming Inkling\u2019s Hosting Roadblocks into Seamless Operations\" \/>\n<meta property=\"og:description\" content=\"Every successful web development agency thrives on a partnership that seamlessly blends creativity and technical expertise. 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