<\/span>Essential steps when starting an online business<\/span><\/h2>\n\n\n\nThe very first essential step to starting an online business<\/a> is knowing your target market. \u201cIn my mind, the most important thing for a business is knowing who your customers are and how you can get that customer,\u201d notes Syed Balkhi, Entrepreneur, Investor & CEO.<\/p>\n\n\n\nAs a next step, you need to come up with a domain name and website idea. Aleyda Solis, International SEO Consultant & Entrepreneur, points out that \u201cthe building block, the main pillar of your online business should be your website\u201d.<\/p>\n\n\n\n![\"\"](\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Inline_images_Aleyda_Solis_1480x740-1024x512.jpg\")
<\/figure>\n\n\n\n<\/span>Create your small business website<\/span><\/h2>\n\n\n\nNow that you are at the stage of building your website, you need to choose carefully which website building app to use for your small business site. It will all depend on the functionalities you need in order to provide your services or products, as well as on your own capabilities. <\/p>\n\n\n\n
For example, if you have technical capacity, you\u2019d probably be able to develop your website from scratch. However, that would take you much time and effort. For this purpose, as a programmer, Cal Evans recommends using WordPress<\/a>: \u201cThe reason I say that is because I\u2019m a programmer, but I can spin up WordPress and put a theme in there and put together 5-6 plugins and usually get exactly what I\u2019d have done, without having to program\u201d. Syed Balkhi also recommends WordPress and points out that 43% of the web uses it, including SMBs, developers, entrepreneurs, and others.<\/p>\n\n\n\nMust-have elements on your website<\/h3>\n\n\n\n
After you\u2019ve built your website, let\u2019s explore what are some of the must-have elements to include on it.<\/p>\n\n\n\n
No matter what type of website you have, you need to communicate what you do. Aleyda Solis points out that \u201cyou should have at least a landing page, explaining what you\u2019re offering, what\u2019s the value of it, its price (range), and a contact form, so people can get in touch with you.\u201d She adds that if you have many products, categories, or brands, then you need proper navigation that allows users to go through your web structure and reach your different offerings. Of course, if your website is very complex, you need to add a search feature as well.<\/p>\n\n\n\n
Syed Balkhi builds upon this idea and notes that you need to have a way to stay in touch with your users, to enhance their user experience and help them get to the goal of conversion (subscribing, buying, etc.). In his opinion, it\u2019s good to \u201cadd an email newsletter, or a push notification platform, because you need a way to connect to your visitors after they leave (the majority of people leave your website and they never come back \u2013 it\u2019s like 70% or for some websites it\u2019s even 97%), or even SMS notification.\u201d<\/p>\n\n\n\n
A general rule to follow when adding these elements is that \u201cthe most important content should be no more than two clicks away,\u201d Jos\u00e9 Ram\u00f3n Padr\u00f3n says. Think about the user experience and the importance of CTAs \u2013 make it clear and simple for your users to get the information they need with minimum clicks.<\/p>\n\n\n\n![\"\"](\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Inline_images_Jose_Ramon_1480x740-1024x512.jpg\")
<\/figure>\n\n\n\n<\/span>Scale your online business<\/span><\/h2>\n\n\n\n\u201cYou can not improve what you can not measure,\u201d points out Syed Balkhi. To scale your business, you need to know your visitors \u2013 how they are finding and using your website, because this helps you focus on the content and products that matter the most, he adds.<\/p>\n\n\n\n\n\n![\"\"](\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Inline_images_Syed_Balkhi_1480x740-1024x512.jpg\")
<\/figure>\n\n\n\nFor this purpose, Aleyda Solis recommends using marketing analysis tools<\/strong> \u201cto better assess which are the keywords that are already bringing traffic to your website from an organic search point and from paid search perspective as well.\u201d Some of the most popular marketing analysis tools you can use are Google Analytics, MonsterInsights, SEMRush, etc.<\/p>\n\n\n\nAs a next step for scaling your business, Aleyda Solis recommends using marketing automation tools<\/strong>: \u201csuch tools will allow you to easily follow up with your customers, if at some point they leave a landing page, before converting […], to collect and develop your audience with forms that you can easily create, similar to email marketing<\/a>.\u201d If you\u2019ve chosen WordPress, there are many plugins that can provide this automation, as well as plenty of integrations with some of the top marketing automation platforms.<\/p>\n\n\n\n\u201cWhen you already have a product and you know what\u2019s working, now you have to do a lot of testing and optimization, so you can use a landing page builder that lets you do dynamic personalization \u2013 you can try different offers, different PPC ads,\u201d adds Syed Balkhi.<\/p>\n\n\n\n
When your business is growing, it\u2019s also important to use a hosting provider that offers a variety of products in order to avoid further migrations. As Jos\u00e9 Ram\u00f3n Padr\u00f3n points out, \u201cyou need a hosting provider with many data centers, CDN points all over the world, specific tools for improving website security\u201d.<\/strong><\/p>\n\n\n\nSometimes, when the business grows, the team also grows with it. For this reason, there is a need for automation of internal processes \u2013 how the information flows inside the company \u2013 tools like Jira, Slack, etc. are important, Jos\u00e9 Ram\u00f3n Padr\u00f3n adds.<\/p>\n\n\n\n
Fundamental marketing channels<\/h3>\n\n\n\n
The number one channel to reach your customers is through search engines (the biggest ones being Google and YouTube), thus SEO would be your most important starting point. Aleyda Solis advises you to have an SEO specialist, when building your website in order for SEO practices to be taken into consideration right from the start, so that later on, when you\u2019re ready to launch your full SEO strategy, it would be easy for you to do so.<\/p>\n\n\n\n
\u201cKeyword research within the SEO process is super valuable not only for SEO, but also to understand when you still don\u2019t have internal data, how your audience is looking for your products or services, and how to position yourself versus your competitors,\u201d Aleyda adds.<\/p>\n\n\n\n
Your mailing list is the next important marketing channel \u2013 \u201cit doesn\u2019t need to be a full email marketing strategy<\/a> at the beginning, but starting to collect email contacts right away is something I\u2019d recommend,\u201d notes Aleyda Solis. This will allow you to build an audience and engage with it later on in a more personal way.<\/p>\n\n\n\nAfter that, you can <\/strong>start building your mailing list with people that are interested in what you might be selling or the services you offer, as noted by Cal Evans, eCommerce expert & Internet entrepreneur. He adds that once you know you\u2019ve got a product market fit and a website, then you can register your Twitter, Instagram and other accounts, and start building your mailing list.<\/p>\n\n\n\n![\"\"](\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/Inline_images_Cal_Evans_1480x740-1024x512.jpg\")
<\/figure>\n\n\n\nSyed Balkhi gives you a bonus tip for you to engage and connect with the audience you\u2019ve built by now: \u201cPush notifications work equally as good, if not better than email marketing, and that would be a less known tip that not many SMBs take advantage of\u201d.<\/p>\n\n\n\n
Growing your mailing list<\/h3>\n\n\n\n
Now that you have a mailing list with subscribers, you need to figure out a way to further grow this list. We\u2019ve got you covered with actionable tips from our experts:<\/p>\n\n\n\n
\n- Create compelling content<\/strong><\/li>\n<\/ul>\n\n\n\n
It\u2019s easier to create compelling content than you think. \u201cLook around for the questions that people ask you, and you can put together something like a pdf and build a landing page with it with OptinMonster,\u201d explains Cal Evans.<\/p>\n\n\n\n
\n- Run social media campaigns<\/strong><\/li>\n<\/ul>\n\n\n\n
Cal Evans also shares that to boost his subscription rates, he runs social media campaigns about once a month and it works for him. \u201cYou have to be careful \u2013 you can end up spending a lot of money and getting absolutely nothing, but you\u2019ve got to figure out where your target market\/audience is \u2013 are they on Twitter, Facebook, etc.,\u201d adds Cal Evans.<\/p>\n\n\n\n
\n- Implement exit intent<\/strong><\/li>\n<\/ul>\n\n\n\n
Exit intent is that thing you see when you start taking the mouse towards exiting the website \u2013 like a pop-up, for example. \u201cSome people might think it\u2019s really annoying, but the reality is that that user was going to leave. By showing them a good and targeted offer, it converts 2% of the users into subscribers,\u201d Syed Balkhi points out.<\/p>\n\n\n\n
\n- Add content upgrades<\/strong><\/li>\n<\/ul>\n\n\n\n
It\u2019s also important to analyze where your traffic is going to and then add content upgrades to these pages, such as your most popular blog post, for instance. \u201cIn this blog post, create a lead magnet \u2013 an eBook, a chat list, a worksheet, etc. \u2013 a freebie that\u2019s specific to that blog post. For example, you have 12 tips to get more traffic, and then 5 bonus tips that you\u2019d only be able to get, if you subscribe,\u201d Syed Balkhi explains.<\/p>\n\n\n\n
Do this by adding a CTA at the top, middle\/bottom of your page (or both places). When the user clicks that link, a pop-up comes up and they should enter their name and email to access that content upgrade, Syed Balkhi advises.<\/p>\n\n\n\n
\n- Do on-site retargeting<\/strong><\/li>\n<\/ul>\n\n\n\n
You can always spend money on Google or Facebook retargeting ads, but there\u2019s also a way to do on-site retargeting. If a user came to your website, then they left, and later on came back, there are ways to target that customer, using a plugin like OptinMonster, as Syed Balkhi points out. A simple message like \u201cWelcome back! Consider joining our list, so you can get updates?\u201d could do the trick.<\/p>\n\n\n\n
\n- Run on-site follow-up campaigns<\/strong><\/li>\n<\/ul>\n\n\n\n
When somebody visits a specific page on your website, you can prepare a follow-up, especially for them. \u201cMaybe they\u2019re already a subscriber to your email list, and when they come back to a specific page, you can give them an exclusive discount or a coupon. Also, if you\u2019re just starting out, you can use giveaways,\u201d advises Syed Balkhi.<\/p>\n\n\n\n
These are all great ways to boost conversions and get more subscribers. A general advice that applies to all of these tips is to be very natural with them and avoid an intrusive approach. They \u201ccan be embedded\/integrated within the workflow that you have for your user journey, in a way that\u2019s actually attractive and appealing to the user,\u201d Aleyda Solis summarizes.<\/p>\n\n\n\n
<\/span>Final thoughts<\/span><\/h2>\n\n\n\nIn 2020, we saw a lot of new businesses starting online, and then disappearing in 2021 or 2022. To avoid having such a short business lifetime, follow our experts\u2019 tips and make sure you define your target market, prepare a competition analysis, build a marketing strategy, and create a website with customer experience around the product or service you want to sell. <\/p>\n\n\n\n
Check our YouTube recording<\/a> to hear the whole Twitter chat conversation and follow us on Twitter<\/a> for more news and discussions on useful topics.<\/p>\n\n\n\n[subscribe_cta]<\/p>\n","protected":false},"excerpt":{"rendered":"As a small business owner, you need to manage almost everything yourself \u2013 your brand, your store, your website, etc. To help navigate through all that, we've got you covered with professional advice from top experts that will help you start, grow, and succeed online. We organized an #SMBGrowthChat on Twitter Spaces along with Syed…","protected":false},"author":113,"featured_media":17128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017,2098],"tags":[],"class_list":["post-17120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-hosting-insights"],"yoast_head":"\n
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As a next step, you need to come up with a domain name and website idea. Aleyda Solis, International SEO Consultant & Entrepreneur, points out that \u201cthe building block, the main pillar of your online business should be your website\u201d.<\/p>\n\n\n\n Now that you are at the stage of building your website, you need to choose carefully which website building app to use for your small business site. It will all depend on the functionalities you need in order to provide your services or products, as well as on your own capabilities. <\/p>\n\n\n\n For example, if you have technical capacity, you\u2019d probably be able to develop your website from scratch. However, that would take you much time and effort. For this purpose, as a programmer, Cal Evans recommends using WordPress<\/a>: \u201cThe reason I say that is because I\u2019m a programmer, but I can spin up WordPress and put a theme in there and put together 5-6 plugins and usually get exactly what I\u2019d have done, without having to program\u201d. Syed Balkhi also recommends WordPress and points out that 43% of the web uses it, including SMBs, developers, entrepreneurs, and others.<\/p>\n\n\n\n After you\u2019ve built your website, let\u2019s explore what are some of the must-have elements to include on it.<\/p>\n\n\n\n No matter what type of website you have, you need to communicate what you do. Aleyda Solis points out that \u201cyou should have at least a landing page, explaining what you\u2019re offering, what\u2019s the value of it, its price (range), and a contact form, so people can get in touch with you.\u201d She adds that if you have many products, categories, or brands, then you need proper navigation that allows users to go through your web structure and reach your different offerings. Of course, if your website is very complex, you need to add a search feature as well.<\/p>\n\n\n\n Syed Balkhi builds upon this idea and notes that you need to have a way to stay in touch with your users, to enhance their user experience and help them get to the goal of conversion (subscribing, buying, etc.). In his opinion, it\u2019s good to \u201cadd an email newsletter, or a push notification platform, because you need a way to connect to your visitors after they leave (the majority of people leave your website and they never come back \u2013 it\u2019s like 70% or for some websites it\u2019s even 97%), or even SMS notification.\u201d<\/p>\n\n\n\n A general rule to follow when adding these elements is that \u201cthe most important content should be no more than two clicks away,\u201d Jos\u00e9 Ram\u00f3n Padr\u00f3n says. Think about the user experience and the importance of CTAs \u2013 make it clear and simple for your users to get the information they need with minimum clicks.<\/p>\n\n\n\n \u201cYou can not improve what you can not measure,\u201d points out Syed Balkhi. To scale your business, you need to know your visitors \u2013 how they are finding and using your website, because this helps you focus on the content and products that matter the most, he adds.<\/p>\n\n\n\n\n\n For this purpose, Aleyda Solis recommends using marketing analysis tools<\/strong> \u201cto better assess which are the keywords that are already bringing traffic to your website from an organic search point and from paid search perspective as well.\u201d Some of the most popular marketing analysis tools you can use are Google Analytics, MonsterInsights, SEMRush, etc.<\/p>\n\n\n\n As a next step for scaling your business, Aleyda Solis recommends using marketing automation tools<\/strong>: \u201csuch tools will allow you to easily follow up with your customers, if at some point they leave a landing page, before converting […], to collect and develop your audience with forms that you can easily create, similar to email marketing<\/a>.\u201d If you\u2019ve chosen WordPress, there are many plugins that can provide this automation, as well as plenty of integrations with some of the top marketing automation platforms.<\/p>\n\n\n\n \u201cWhen you already have a product and you know what\u2019s working, now you have to do a lot of testing and optimization, so you can use a landing page builder that lets you do dynamic personalization \u2013 you can try different offers, different PPC ads,\u201d adds Syed Balkhi.<\/p>\n\n\n\n When your business is growing, it\u2019s also important to use a hosting provider that offers a variety of products in order to avoid further migrations. As Jos\u00e9 Ram\u00f3n Padr\u00f3n points out, \u201cyou need a hosting provider with many data centers, CDN points all over the world, specific tools for improving website security\u201d.<\/strong><\/p>\n\n\n\n Sometimes, when the business grows, the team also grows with it. For this reason, there is a need for automation of internal processes \u2013 how the information flows inside the company \u2013 tools like Jira, Slack, etc. are important, Jos\u00e9 Ram\u00f3n Padr\u00f3n adds.<\/p>\n\n\n\n The number one channel to reach your customers is through search engines (the biggest ones being Google and YouTube), thus SEO would be your most important starting point. Aleyda Solis advises you to have an SEO specialist, when building your website in order for SEO practices to be taken into consideration right from the start, so that later on, when you\u2019re ready to launch your full SEO strategy, it would be easy for you to do so.<\/p>\n\n\n\n \u201cKeyword research within the SEO process is super valuable not only for SEO, but also to understand when you still don\u2019t have internal data, how your audience is looking for your products or services, and how to position yourself versus your competitors,\u201d Aleyda adds.<\/p>\n\n\n\n Your mailing list is the next important marketing channel \u2013 \u201cit doesn\u2019t need to be a full email marketing strategy<\/a> at the beginning, but starting to collect email contacts right away is something I\u2019d recommend,\u201d notes Aleyda Solis. This will allow you to build an audience and engage with it later on in a more personal way.<\/p>\n\n\n\n After that, you can <\/strong>start building your mailing list with people that are interested in what you might be selling or the services you offer, as noted by Cal Evans, eCommerce expert & Internet entrepreneur. He adds that once you know you\u2019ve got a product market fit and a website, then you can register your Twitter, Instagram and other accounts, and start building your mailing list.<\/p>\n\n\n\n Syed Balkhi gives you a bonus tip for you to engage and connect with the audience you\u2019ve built by now: \u201cPush notifications work equally as good, if not better than email marketing, and that would be a less known tip that not many SMBs take advantage of\u201d.<\/p>\n\n\n\n Now that you have a mailing list with subscribers, you need to figure out a way to further grow this list. We\u2019ve got you covered with actionable tips from our experts:<\/p>\n\n\n\n It\u2019s easier to create compelling content than you think. \u201cLook around for the questions that people ask you, and you can put together something like a pdf and build a landing page with it with OptinMonster,\u201d explains Cal Evans.<\/p>\n\n\n\n Cal Evans also shares that to boost his subscription rates, he runs social media campaigns about once a month and it works for him. \u201cYou have to be careful \u2013 you can end up spending a lot of money and getting absolutely nothing, but you\u2019ve got to figure out where your target market\/audience is \u2013 are they on Twitter, Facebook, etc.,\u201d adds Cal Evans.<\/p>\n\n\n\n Exit intent is that thing you see when you start taking the mouse towards exiting the website \u2013 like a pop-up, for example. \u201cSome people might think it\u2019s really annoying, but the reality is that that user was going to leave. By showing them a good and targeted offer, it converts 2% of the users into subscribers,\u201d Syed Balkhi points out.<\/p>\n\n\n\n It\u2019s also important to analyze where your traffic is going to and then add content upgrades to these pages, such as your most popular blog post, for instance. \u201cIn this blog post, create a lead magnet \u2013 an eBook, a chat list, a worksheet, etc. \u2013 a freebie that\u2019s specific to that blog post. For example, you have 12 tips to get more traffic, and then 5 bonus tips that you\u2019d only be able to get, if you subscribe,\u201d Syed Balkhi explains.<\/p>\n\n\n\n Do this by adding a CTA at the top, middle\/bottom of your page (or both places). When the user clicks that link, a pop-up comes up and they should enter their name and email to access that content upgrade, Syed Balkhi advises.<\/p>\n\n\n\n You can always spend money on Google or Facebook retargeting ads, but there\u2019s also a way to do on-site retargeting. If a user came to your website, then they left, and later on came back, there are ways to target that customer, using a plugin like OptinMonster, as Syed Balkhi points out. A simple message like \u201cWelcome back! Consider joining our list, so you can get updates?\u201d could do the trick.<\/p>\n\n\n\n When somebody visits a specific page on your website, you can prepare a follow-up, especially for them. \u201cMaybe they\u2019re already a subscriber to your email list, and when they come back to a specific page, you can give them an exclusive discount or a coupon. Also, if you\u2019re just starting out, you can use giveaways,\u201d advises Syed Balkhi.<\/p>\n\n\n\n These are all great ways to boost conversions and get more subscribers. A general advice that applies to all of these tips is to be very natural with them and avoid an intrusive approach. They \u201ccan be embedded\/integrated within the workflow that you have for your user journey, in a way that\u2019s actually attractive and appealing to the user,\u201d Aleyda Solis summarizes.<\/p>\n\n\n\n In 2020, we saw a lot of new businesses starting online, and then disappearing in 2021 or 2022. To avoid having such a short business lifetime, follow our experts\u2019 tips and make sure you define your target market, prepare a competition analysis, build a marketing strategy, and create a website with customer experience around the product or service you want to sell. <\/p>\n\n\n\n Check our YouTube recording<\/a> to hear the whole Twitter chat conversation and follow us on Twitter<\/a> for more news and discussions on useful topics.<\/p>\n\n\n\n [subscribe_cta]<\/p>\n","protected":false},"excerpt":{"rendered":"As a small business owner, you need to manage almost everything yourself \u2013 your brand, your store, your website, etc. To help navigate through all that, we've got you covered with professional advice from top experts that will help you start, grow, and succeed online. We organized an #SMBGrowthChat on Twitter Spaces along with Syed…","protected":false},"author":113,"featured_media":17128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017,2098],"tags":[],"class_list":["post-17120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-hosting-insights"],"yoast_head":"\n<\/figure>\n\n\n\n<\/span>Create your small business website<\/span><\/h2>\n\n\n\n
Must-have elements on your website<\/h3>\n\n\n\n
<\/figure>\n\n\n\n<\/span>Scale your online business<\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\nFundamental marketing channels<\/h3>\n\n\n\n
<\/figure>\n\n\n\nGrowing your mailing list<\/h3>\n\n\n\n
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<\/span>Final thoughts<\/span><\/h2>\n\n\n\n