{"id":16836,"date":"2023-02-16T10:09:23","date_gmt":"2023-02-16T10:09:23","guid":{"rendered":"https:\/\/newblog.siteground.com\/en\/?p=16836"},"modified":"2026-04-15T14:35:52","modified_gmt":"2026-04-15T14:35:52","slug":"siteground-cdn-2-0","status":"publish","type":"post","link":"https:\/\/www.siteground.com\/blog\/siteground-cdn-2-0\/","title":{"rendered":"SiteGround CDN 2.0 Is Here, Now Even Faster!"},"content":{"rendered":"\n

UPDATE<\/strong><\/h3>

As of February 28th, 2023, all clients using our CDN have been migrated to its latest version, SiteGround CDN 2.0<\/strong>, providing faster and even more efficient site performance. Our in-house built CDN is included for free in all our plans, so all new clients will also be able to activate it.<\/p><\/div>\n\n\n\n

Website loading speed may have a serious impact on search engine standings, bounce rates and sales conversions of your site. As a web hosting provider we are able to contribute to your website’s success by helping it load faster. That\u2019s why at SiteGround we\u2019re constantly implementing new speed-enhancing technologies that are more powerful and easier to use for our clients. <\/p>\n\n\n\n

One of our latest products, that ensures faster sites for our clients, is our custom-built CDN. Just a few months after its launch<\/a>, it is already used by hundreds of thousands of domains. We have seen the service has a considerable positive impact on our clients’ website performance and we are also receiving a steady flow of positive feedback from the users.

To improve the service even more, we have just deployed version 2.0 of SiteGround CDN. It employs the power of anycast routing and Google network edge locations and thus increases the website loading speed by 20% on average and may go up to 100% for visitors located in some specific parts of the world. <\/p>\n\n\n\n

<\/span>Why is the CDN 2.0 faster?<\/strong><\/span><\/h2>\n\n\n\n

As you probably already know, the idea of the CDN (Content Delivery Network) is to keep a copy of your website on multiple locations called points of presence (PoPs) around the globe. When you have website visitors located far away from the original server that hosts your site, the CDN allows them to see a version of your site from the closest PoP. Thus the time needed for the data to reach your visitors is shorter than if it was served by the original server and your site loads faster. The closer your visitor is to a PoP the shorter the time it takes your site to load.<\/strong><\/p>\n\n\n\n

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But apart from the geographical distance between the visitor and the PoP there are, of course, other factors that influence the speed with which the PoP is reached. It makes a difference if the data travels through the public network or through the much faster Google Cloud internal network. <\/p>\n\n\n\n

In our initial CDN setup each PoP had its own unique IP address and required the central DNS system to calculate the distance between users and PoPs, determining the best routing through the public network. Now in the CDN 2.0 we have implemented an anycast layer which ensures that IP addresses remain the same for all our PoPs. This way we eliminate the DNS layer calculations and clients requests are automatically routed to the closest edge location of Google network. Once the request reaches the edge location, it enters the much faster Google Internal network and reaches the closest SiteGround CDN PoP almost instantly. So now the closer your visitors are to the network edge location, the faster your site loads.<\/strong><\/p>\n\n\n\n

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The great news is that Google Cloud network already has 200+ edge locations around the globe, which means that most visitors are always very near one of these. Also whenever new such points are added by Google, they will naturally make our CDN faster in new regions.<\/p>\n\n\n\n

<\/span>What are the benefits of the CDN 2.0?<\/strong><\/span><\/h2>\n\n\n\n