{"id":15681,"date":"2022-04-21T14:11:47","date_gmt":"2022-04-21T14:11:47","guid":{"rendered":"https:\/\/newblog.siteground.com\/en\/?p=15681"},"modified":"2025-01-03T07:31:03","modified_gmt":"2025-01-03T07:31:03","slug":"creating-a-carbon-literate-society","status":"publish","type":"post","link":"https:\/\/www.siteground.com\/blog\/creating-a-carbon-literate-society\/","title":{"rendered":"Creating a Carbon Literate Society with Our Client Clever Carbon"},"content":{"rendered":"\n<p>Did you know that even your website makes an impact on the environment? To celebrate Earth Day, SiteGround launched an educational campaign that helps website owners calculate their site carbon footprint as well as offer optimization tips and tricks to help reduce CO2 emissions.\u00a0<\/p>\n\n\n\n<p><br>However, our efforts did not stop there. It&#8217;s important to remember how all our individual everyday actions add up to a cleaner and healthier Earth. We invited our client, Michelle Li, to share her insights on how we can live a greener life. Hosted on SiteGround, she founded <a href=\"https:\/\/clevercarbon.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">clevercarbon.io<\/a> with a mission to build a carbon literate society and help people make clever carbon decisions for themselves and our planet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"learn-about-carbon-footprint-in-a-simple-and-hip-way\"><\/span>Learn About Carbon Footprint in a Simple and Hip Way<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/Blog_Post_Images_Clever_Carbon-02-1024x512.jpg\" alt=\"\" class=\"wp-image-15683\"\/><\/figure>\n\n\n\n<p>In her quest to understand and reduce her carbon footprint, Michelle was unpleasantly surprised that most of the websites she visited were full of confusing technical data. How can someone understand their carbon footprint when it appears that the majority of educational websites are overly complicated?<\/p>\n\n\n\n<p><br>That motivated her to start Clever Carbon, with the mission to educate people about their carbon footprint in a fun, hip, and relatable way. The Clever Carbon team manages to simplify the complexities of carbon footprint data so that everyone can understand the problem and implement solutions. At the heart of their work stands the <a href=\"https:\/\/clevercarbon.io\/quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">carbon footprint quiz<\/a> which helps people understand the things in their daily lives that generate carbon footprint.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-tips-to-reduce-your-personal-footprint\"><\/span>3 Tips to Reduce Your Personal Footprint<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/Blog_Post_Images-03-1024x512.jpg\" alt=\"\" class=\"wp-image-15686\"\/><\/figure>\n\n\n\n<p>A person\u2019s highest individual carbon footprint comes from their home energy use, their diet and transportation choices. Together with Michelle, we prepared a few day-to-day actions that you can take to limit your impact on the environment.<\/p>\n\n\n\n<p>First you can start by calculating your carbon footprint <a href=\"https:\/\/clevercarbon.io\/quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Smart energy consumption at home<\/h3>\n\n\n\n<p>While electricity generation is shifting toward more renewable sources, home energy consumption still accounts for the majority of our emissions. Some simple actions you can take to reduce the consumption are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Unplug your phone charger, monitor or any other electrical device when it isn\u2019t in use.<\/li><li>Use energy-efficient light bulbs.<\/li><li>Turn off lights when you\u2019re not using them.<\/li><li>Choose renewable sources when possible.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Plant-based Diet<\/h3>\n\n\n\n<p>Did you know that emissions are directly related to what we eat? When it comes to food, we must examine what happens during manufacturing as well as transportation. Here\u2019s what you can do:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fill your plate with vegetables, fruits, grains and beans.&nbsp;<\/li><li>For meat-lovers, swap a few meals per week to vegan or vegetarian.&nbsp;<\/li><li>Choose local and seasonal food.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Commuting<\/h3>\n\n\n\n<p>Carbon dioxide emissions from transportation are a well-known issue. There&#8217;s no need to get rid of your car just yet, but here are several things you can do better:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Choose public transportation or even biking when possible.&nbsp;<\/li><li>Consider switching to an electric vehicle.&nbsp;<\/li><li>Carpool to work to split the emissions between the number of people in the car.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-tips-to-reduce-your-website-footprint\"><\/span>3 Tips to Reduce Your Website Footprint<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It may surprise you, but on average, a website generates 1.76g of CO2&nbsp; per visit due to all of the processing power required to load and deliver to users all over the world. Don\u2019t worry, there are several things you can do to create a more sustainable website. The good news is that most of the actions are based on best website practices, so it\u2019s a win-win situation for both the planet and your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose a Green Web Host<\/h3>\n\n\n\n<p>Start by choosing a host committed to minimizing data centers energy consumption and is running on renewable sources. On top of that it offers blazing-fast speed for your website success with top security measures in place, like <a href=\"https:\/\/newblog.siteground.com\/en\/green-web-hosting\/\" data-type=\"post\" data-id=\"14285\" target=\"_blank\" rel=\"noreferrer noopener\">SiteGround<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Your Website<\/h3>\n\n\n\n<p>From caching to media and front-end optimizations, your website will get lighter and page load faster, saving energy from the processing time. Here are some actions you can take:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Enable Full-page Caching<\/strong>: Caching is a sure way to speed up your website. Our powerful <a href=\"https:\/\/newblog.siteground.com\/en\/supercacher-for-all\/\" data-type=\"post\" data-id=\"14179\" target=\"_blank\" rel=\"noreferrer noopener\">full-page (Dynamic) caching <\/a>solution can make your website 5 times faster with no additional settings required.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Optimize media and front-end:<\/strong> Your website is the face of your business and you want it to stand out. But media and front-end files can surely slow your website. With our easy <a href=\"https:\/\/www.siteground.com\/wordpress-plugins\/siteground-optimizer\" target=\"_blank\" rel=\"noreferrer noopener\">SiteGround Optimizer plugin for WordPress<\/a>, you can enjoy powerful website optimizations with a click.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Use a CDN: <\/strong>The purpose of a CDN service is to reduce the distances between server and user. With <a href=\"https:\/\/newblog.siteground.com\/en\/siteground-cloud-cdn-in-beta\/\" data-type=\"post\" data-id=\"15587\" target=\"_blank\" rel=\"noreferrer noopener\">SiteGround&#8217;s free CDN<\/a>, you&#8217;ll be able to speed up your website for users who are browsing from all over the world.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Write Clear Web Content<\/h3>\n\n\n\n<p>On-point content and user-friendly experience will help your website get easily found. This way, you&#8217;ll save users time from surfing the internet all day and lower their energy consumption.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"make-better-decisions-for-our-planet\"><\/span>Make Better Decisions for Our Planet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/newblog.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/Blog_Post_Images_Clever_Carbon-04-1024x512.jpg\" alt=\"\" class=\"wp-image-15685\"\/><\/figure>\n\n\n\n<p>&#8220;Starting our carbon literacy journey is an important way for each of us to make small, but better decisions for our planet.&#8221; It creates a pattern where each person can make smarter and healthier choices in our daily lives. <\/p>\n\n\n\n<p>[subscribe_cta]<\/p>\n","protected":false},"excerpt":{"rendered":"Did you know that even your website makes an impact on the environment? To celebrate Earth Day, SiteGround launched an educational campaign that helps website owners calculate their site carbon footprint as well as offer optimization tips and tricks to help reduce CO2 emissions.\u00a0 However, our efforts did not stop there. It's important to remember&hellip;","protected":false},"author":111,"featured_media":15682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2019],"tags":[],"class_list":["post-15681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating a Carbon Literate Society with Our Client Clever Carbon<\/title>\n<meta name=\"description\" content=\"Find out how we can live a greener life with our client, Michelle Li, who founded Clever Carbon with a mission to build a carbon literate society.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newblog.siteground.com\/en\/creating-a-carbon-literate-society\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Carbon Literate Society with Our Client Clever Carbon\" \/>\n<meta property=\"og:description\" content=\"Did you know that even your website makes an impact on the environment? 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