{"id":10444,"date":"2018-02-06T07:24:54","date_gmt":"2018-02-06T13:24:54","guid":{"rendered":"https:\/\/www.siteground.com\/blog\/?p=10444"},"modified":"2025-09-18T14:43:25","modified_gmt":"2025-09-18T14:43:25","slug":"web-craft-masters-david-henzel","status":"publish","type":"post","link":"https:\/\/www.siteground.com\/blog\/web-craft-masters-david-henzel\/","title":{"rendered":"Web Craft Masters: From Tech Businesses to Bootstrapping Happiness"},"content":{"rendered":"\n

Today, we are excited to share with you the next interview in our series<\/a>, featuring David Henzel, ex-MaxCDN, and current entrepreneur consultant. He is one of those rare people who are not afraid of making big changes in their lives. With a huge entrepreneurial flair, he co-founded the popular tech company MaxCDN, moved from Europe to the US to develop and grow his business and after selling it in 2016, decided to make another significant move – to settle in Bodrum and start a radically new project.<\/p>\n\n\n\n

At Managing Happiness<\/a> David teaches entrepreneurs to apply business practices to their personal life. He also hosts an amazing podcast<\/a>, recently featuring SiteGround’s own CEO Tenko Nikolov. Read our interview for David\u2019s tips on how to live and do business with more meaning.<\/p>\n\n\n\n\n\n\n\n

David, as a serial entrepreneur, you have bootstrapped several successful tech businesses. The most popular is undoubtedly MaxCDN which you sold in 2016. Now, when you reflect on this, would you say there\u2019s a special recipe for success and what is yours?<\/strong><\/p>\n\n\n\n

David<\/strong>: It is tough to sum this up in a short paragraph and especially only in one \u201crecipe\u201d. But if I would have to pick just one thing, I would say that it is all about delivering value. I always think about how I can create as much value as possible for everybody that I engage with.Money is always an afterthought. In fact, I believe that money is a side effect of providing value. If you figure out how you can create a ton of value for a lot of people, you will end up as the wealthiest person around.<\/p>\n\n\n\n

From managing a successful tech company and living in LA, you decided to make a huge change. You now live in Bodrum, Turkey and you’re working on a totally new project. Why did you decide to make that big change and start a new entrepreneurial journey?<\/strong><\/p>\n\n\n\n

David: <\/strong>It was a very personal experience which has sent me down this path. My wife Yurda<\/a> was diagnosed with breast cancer a few years ago. Knock on wood, today she is doing great!! This experience has led me to reevaluate everything. I visualized myself laying on my deathbed, looking back at my life. I wanted to make sure I spend the time that I have on something that will have a positive impact in the world (as cheesy as this sounds). I currently work on several projects. All of them are in line with my mission, which is: Helping businesses and entrepreneurs reach the next level.<\/p>\n\n\n\n

At Managing Happiness you teach entrepreneurs how to live a balanced life by applying business practices to their personal relationships. Could you give a quick example of a business principle that busy people can try?<\/strong><\/p>\n\n\n\n

David<\/strong>: The one that had the most significant impact on my marriage was writing down our roles and responsibilities in our household. Discussing this with my wife took away 80% of all the friction we ever had in our relationship. <\/p>\n\n\n\n

In your talks, you mention how important it is for entrepreneurs and businesses to have a clear vision, mission, and well thought-out marketing strategy. What are the key principles in Managing Happiness\u2019 marketing strategy?<\/strong><\/p>\n\n\n\n

David<\/strong>: Since Managing Happiness is a passion project and not something that has to feed me or others, my marketing strategy is straightforward. I get exposure by being interviewed on popular podcasts, and I have my Managing Happiness podcast as well. Aside from this affiliate marketing works pretty well too.<\/p>\n\n\n\n

You define yourself as a \u201crecovering introvert\u201d. What would you advise fellow introverted entrepreneurs and business owners who strive to grow their companies?<\/strong><\/p>\n\n\n\n

David<\/strong>: Make sure you get comfortable with “extrovert activities” as soon as possible! Being introverted held me back a lot in the early years of my entrepreneurial career. I found that exposure therapy worked best for me. These three things made the difference for me: I went to two networking events per week and talked to as many strangers as possible. I joined toastmasters.org<\/a> (the best way to become a confident public speaker). And I started speaking at events.<\/p>\n\n\n\n

Would you share what are the future plans for your new projects? We know you\u2019re working on a book, what else can you reveal?<\/strong><\/p>\n\n\n\n

David<\/strong>: I do not like to talk about unlaid eggs. I have three super exciting projects in the pipeline. I will give you an update as soon as we are live! I did not plan on doing it, but I dove full speed back into the business world.<\/p>\n\n\n

[subscribe_cta]<\/p>\n","protected":false},"excerpt":{"rendered":"Today, we are excited to share with you the next interview in our series, featuring David Henzel, ex-MaxCDN, and current entrepreneur consultant. He is one of those rare people who are not afraid of making big changes in their lives. 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